IT168 vendors' dynamic VR (virtual reality) is considered to be the sixth medium following the press, radio, television, Internet, and mobile networks. It is highly relied upon by users for its reliance on real information, and it has also been widely used by media organizations. attention. On October 19th, the 2016 ant ecology VR ecological strategy conference was held in Beijing. The conference featured the theme of “The Sixth Media Age†and brought together many professional organizations in the media field to discuss new trends in the development of VR media. At the meeting, Ant Vision released two new products for VR cameras and VR glasses. At the same time, it also established partnerships with a number of media organizations, covering a wide range of areas such as film and television, variety shows, advertising, and live broadcasting, and has fully deployed VR media business, leading the sixth media era. Develop new trends.
At the conference site, Ants intensively handed media providers
As one of the highlights of this conference, Ant sees the signing of a strategic cooperation agreement with A-share listed company Lianchuang Interconnection (300343). Specifically, there are four major measures for cooperation: First, Lianchuang Interconnect invests 30 million yuan into stocks as a privilege, specializes in developing VR media business, and jointly creates a VR media platform to lay a foundation for the sixth media era; second, it is to realize the advantages of both parties. Complementary to resources, Lianchuang Internet leads customers to use VR to conduct full case marketing, while IMS is responsible for providing professional and technical support, relying on the sixth media to innovate advertising formats, and thirdly, integrating resources to accelerate IMS as VR toward users through shipments. Scale-up promotes the user base in the sixth media era; Fourth, it promotes business model innovation, increases the VR platform's liquidity model, and further enhances the VR platform's “hematopoietic†capabilities.
Not only that, but ants also established cooperative relationships with Snail Mobile, Pegatron, Amoy Dream Film, Ideal Media, Xinhuanet, and Conde Nast at the press conference. From the perspective of the industry to which the partners belong, it covered five Segmented media areas.
In the aspect of webcasting, IMS also has a mature operating mode. After having cooperated with the Huachi Live Broadcasting Platform on the line, it has launched the world’s first VR live broadcasting zone, providing VR cameras and VR glasses for popular anchors and pepper users, including Liu Yan as the first star anchor in the VR zone. The live show successfully attracted the attention of over 6 million fans. The cooperation between Antwatch and the snail platform will focus on data collection, splicing, uploading, storage, distribution, and overall solutions for VR video spot live broadcasting. Each will give full play to its advantages, strengthen cooperation, and jointly develop a large number of domestic and international types. The webcast platform provides VR live streaming solutions and related support services.
In terms of movie theaters, Ant Vision had previously reached a strategic cooperation with Yuanli Film Group to jointly create multiple VR film and television works and established a complete set of VR film and television production standards covering both hardware and software. The cooperation with the film studios will focus on the shooting of high-quality VR movies and the use of VR movies to further enrich the process of film announcement. The cooperation will be enhanced on the one hand, and the audience will have a better viewing experience through VR on the other. The aspect better allows viewers to learn about movies through VR. In addition, Ant's partners in the cinemas also include Yinshi Films, Ray Media, Avignon Avenue, and many other organizations that will provide users with more high-quality VR movies.
In terms of online movies and TV dramas, microfilms and online TV dramas have attracted a large number of "fans" groups because of their closeness to online friends. Ants will work closely with Amoy Dream Films to jointly promote the application of VR in online dramas and online movies. He will launch a series of cooperation in VR shooting to present the audience with exciting VR content and further enhance the user experience of online TV dramas. . Many companies in the online movie and TV dramas such as Huaying Films and Tianlang Film and Television have also cooperated with IMS to enrich the content of works such as online movies and online dramas through VR mode.
In the entertainment industry, Ant Vision will work with the Ideal Media Group to use VR technology to better integrate the offline entertainment activities with the online audience. At the same time, the ants will be able to have the sensation of being on the spot and further enhance the audience experience. Recently, at the premiere of the “Great Mekong Campaign†starring Zhang Hanyu and Peng Yuxi, the ants viewed the VR camera as part of the film, allowing fans to experience the beauty of many stars through the VR spectacles. Prior to this, Ant Vision had also provided support for Xu Jinglei’s directorial film “There is only one place we know†and China Television’s “New Step by Step†to create a different kind of VR version of the film conference and made eyeballs. . Ant's expertise and experience in variety entertainment will also lay a solid foundation for its successful cooperation with many partners such as Baohua Times, Anda Brothers, Gola Shuai Girls, and Jangheng Music.
In terms of media coverage, Ant Vision and CCTV, Liberation Army Daily and other media have had successful cooperation experiences. Among them, during the European Cup this year, the CCTV 2016 European Cup feature program “The Giant Feast†introduced VR technology for the first time, and ants saw binocular VR cameras. Full participation in the film "Festival of the Giants", singer Zhang Bichen also presented the European Cup customized ant VR glasses to the audience at the scene of the "Family Feast"; through the cooperation with the People's Liberation Army, ants considered the Chinese military VR channel to provide professional VR technical support. . In this conference, Antvision announced cooperation with Xinhuanet.com and Conde Nast. Among them, Xinhuanet's Internet+ Township Corporation will jointly develop VR editing and editing equipment and platforms through cooperation with Antvision; Condnance is a world-renowned international company. Periodical Publishing Group, with "New Yorker", "Fashion", "Intelligence", "Vanity Fair", "Reading", "Connected" and other well-known magazines, will promote the application of VR technology in the field of news reporting, try to use VR Technology has opened up new media perspectives and presentations in content planning and news reporting. Intriguingly, the label of “Depending on VR broadcast†posted on the microphone used in the field may mean that Antvision is also forming a VR reporting team.
Although "no cooperation and no ecology", the cooperation between the two parties and even multiple parties has become a must for all types of ecological conferences. However, it is relatively rare for ants to "hand in" many partners at the same conference. . In fact, in addition to the above-mentioned partners, various media organizations including Huaying Films, a thousand years of dissemination, style festivals, party planets, holding silk, “Mr. Cooperation was reached, covering a wide range of media such as online movie and TV dramas, cinema films, and live webcasts. Moreover, prior to this, Antvision also had successful cooperation experiences with companies such as LeTV, iQiyi, and Happy Twist, and now has formed a VR industry ecosystem composed of hundreds of companies.
Then, behind a series of strategic cooperation, what does ant look like to do in the end?
Behind the cooperation, ants see the VR ecological landscape as the surface
The ant sees the CEO as saying that when it comes to the ant ecology strategy of VR, there is a very concise statement that “users are the core, the technology is the radius, the cooperation is the perimeter, and the content is the volumeâ€. In other words, the greater the scope of technical support coverage, the more partners Ant can serve, resulting in richer VR content, and it is not difficult to understand what ants see as there are so many partners.
From this VR ecological map, we can see that the user is located at the center, which is also reflected in the concept of “user-centeredâ€. The VR equipment that surrounds the user is Ant Vision, including the IMS-based VR helmet, the mobile-based IMS-based VR glasses, and the IMS-based VR sports camera. These devices are independently developed by Antvision and are top-level configurations in the global VR field. The perfect VR application experience provides hardware support for users entering the VR world.
In terms of VR content, Ant Vision has a much richer ecosystem. For example, users of ant VR motion cameras can capture VR content such as photos and videos through the ant camera APP platform, and then upload it to the platform to form UGC (user-generated content) videos shared with other users, including high-quality UGC video. Will also be recommended to ant as VR APP platform to get more traffic, and users can also convert from ordinary people to VR self media. PGC (professional production content) videos are produced by more specialized people or organizations. Among them are the partners mentioned above, such as Pegalog, Amoy, and so on. Antvision will provide VR video technology support and help cooperation. Partners have created high-quality PGC videos such as VR TV dramas and VR movies, giving full play to the value of VR technology in enhancing the quality of media content.
It can be seen from this that the VR ecological content of Antscape includes five types of PGC videos such as VR movies, VR dramas, VR variety shows, VR reports, VR advertisements, and UGC videos composed of VR pictures, VR videos, and VR live broadcasts. The VR media content forum, together with VR mobile games, VR terminal games, VR online games, etc., to build a complete VR content ecology.
It should be pointed out that from the VR terminal, platform to VR content, to all kinds of tools, there are support services provided by the ant-vision technology, and ants see it as the "radius" of technical services. For example, at Peking Academy, Antvision integrates tutorials and instructional videos on VR video production, VR animation, etc., to help ordinary users produce more professional UGC video, and VR video technology support services for PGC video producers. It is more complex, including technical support for all aspects such as pre-shooting, post-cutting, and production. It helps partners to launch more professional and high-quality VR content. It can be seen that the longer the "radius", the larger the ant ecology map as a VR, thus launching more abundant contents together with more partners and comprehensively moving toward the sixth media new era.
Future-oriented, open VR ecosystem to create a "win-win" model
In recent years, with the rapid advancement of technology, people's lives have also undergone tremendous changes. Especially in terms of access to information and entertainment services, from newspapers and magazines, broadcasts to television, to the Internet and mobile networks, the way people obtain information is becoming more convenient and faster, and the reli The higher is. With the advent of VR, people can use technology to transfer real world things to virtual scenes. The reproducibility of information has been revolutionarily improved, and people have gained an “immersive†experience, which is regarded as highly praised by users. New media form. The maturity of VR technology and the continuous accumulation of users will also accelerate the arrival of the Sixth Media Age, bringing huge development opportunities for VR manufacturers and media organizations.
When it comes to the layout of VR media business, the ant sees the need to have enough users for the CEO. After years of development, the number of VR users continues to grow, and ants see their own shipments are also very impressive. In the future, they hope to achieve " "The VR device is hand-in-hand." Third-party media reports also showed that VR devices will become a new tipping point after wearable devices such as Google Glasses and Apple Watch. It is expected that the sales volume of VR devices will soar to 14 million units in 2016 and will increase in the next five years. With rapid growth, its annual compound growth rate is 106%. By 2020, the market scale will exceed 100 billion yuan.
On the other hand, as VR-related technologies and products continue to mature, the threshold for making professional VR content is also decreasing. In the past, many VR cameras used a binocular image mosaic to compose a panoramic 2D image, which is difficult to achieve the 3D effect expected by the user in the VR scene, and due to the high price and the high professionalism and complexity of post-production, let Ordinary users are discouraged. According to the latest release of VR cameras, ants simulate the human eye's vision, and can directly store and upload the images shot by the camera in 3D format. This is convenient and quick, making it possible for everyone to produce VR content. In addition, the ant VR camera is priced at only 1999 yuan and Taobao has a lower price of 1799 yuan. Another new ant as VR glasses energy price is also very civilian, for 69 yuan, Jingdong crowdfunding price is as low as 49 yuan, will further promote the popularization and application of VR devices.
As the second virtual reality startup company in the world, IMS has always adhered to the open development philosophy since its inception. The VR ecological strategy released this time is also open-ended. It is open to the outside world from terminals, platforms, content, and tools. Various types of partners and users provide support services. On the one hand, Ant sees its long-term accumulation of VR technology advantages to help partners innovate their business development models and achieve a win-win situation for cooperation. On the other hand, the wide cooperation between Ant Vision and its various partners in the industry chain will also help create more high-quality VR content and allow users to step into a new era of colorful Sixth Media.