The competition in the home appliance market has become almost fierce. From the current situation of the entire industry, many companies want to use the upgrade to seize the market. As an important part of the white electric product line, the development of the refrigerator is also moving along the road of upgrading. In addition to traditional themes such as energy saving, environmental protection, and large volume, it has gradually begun to become a goal of “quality life†such as functionalization and fashion. Step forward.
According to this trend, some leading domestic enterprises have already heard the trend and adjusted their product structure in a targeted manner. As early as the beginning of the year, Hisense Refrigerator accelerated the pace of transformation and upgrading, promoted the product structure upgrade with technological innovation, and launched the Bona series of new products with high technical content and high level of technology. In the overall sluggish white electricity market, it succeeded in high-end advantages. Achieve breakout.
Hisense Bona Bauna, inspired by the German "Bauhaus" and the Latin "Nature", meaning "constructing natural life", expresses the declaration that Hisense Refrigerator is seeking natural inspiration and savoring fresh life. Bona brings together international designers and R&D teams. With unparalleled design and ingenious details, the refrigerator is upgraded to the artistic realm, demonstrating noble living enjoyment: the body uses a crystal glass panel, “fresh and bright “Transparent, flashingâ€, showing a good artistic process; the details incorporate superb German elements, push-pull moisturizing lock, all-inclusive shelf, 45° arc-shaped lightweight handle... ergonomic requirements, convenient User-operated to create a better life experience.
At the same time, it is equipped with the “live water preservation†system, which solves the problem of traditional wind-cooled refrigerators and air-dried foods, realizes the upgrading of fresh-keeping technology, makes food more moist and fresher, and sets a model for high-end refrigerators in industrial design and technology application. .
In this regard, industry experts said that the future development direction of refrigerators must be energy-saving, low-carbon, and the integration of fashion and design concepts and tastes will become the goal pursued by more consumers. As an outstanding representative of Hisense's high-end refrigerators, the Bona series has given consumers a full impact on its appearance and experience, and it must become the focus of the industry.
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