Internal and external suffering, Sharp wants to use the Chinese market to play "turning over"

According to the Nikkei News, following the record of the largest loss of 376 billion yen in history, Sharp expects to continue to lose 100 billion yen (about 8.17 billion yuan) in the first quarter of this year.

At the same time, Sharp was also accused of tax evasion and tax evasion. The State Administration of Taxation said that within five years of 2011, Sharp mainly avoided taxation through overseas subsidiaries, reducing the total tax amount by about 7.4 billion yen (about US$94.67 million). And there is a tax evasion amount of about 1.6 billion yen (about 20 million US dollars).

In order to regroup, Sharp has begun to discuss ways to make early retirement in Japan and abroad, cut thousands of employees, and sell an office building in Tokyo.

Sharp's situation in the Chinese market is much better than the negative growth in the Japanese market and the failure of the North American market. At least, Sharp has the advantage of leading Samsung in the Chinese market. For it, whether the Chinese market can maintain rapid growth will be the key to its ability to “turn over” in 2012.

In March of this year, after selling some shares to Hon Hai, Sharp set a target for itself: this year's market sales target in China is 60 billion yen, which will increase by 155% year-on-year, and the Chinese market will account for 46.3 of Sharp's overseas sales. %.

Strategically, Sharp has developed a large-screen policy, 60-80 inches will be the focus of its sales, sales pipeline will be expanded from home to commercial. According to Tochigi, president of Sharp Trading (China) Co., Ltd., in 2012, the 60-inch, 70-inch, and 80-inch ratio will account for 20% of Sharp TV sales.

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