From the fifties and sixties of the last century, TVs have gone from black and white to color, from display panels to flat panels, from heavy plates to ultra-thin glasses..... In these decades, all kinds of television technologies have emerged one after another. As we all know, the TV market has never lacked new technologies. Since last year, television display technology has been upgraded and updated at speeds beyond the imagination of the outside world. In 2016, the year of returning to display technology, it has become a new technology in television. Article, competition is heating up, some TV manufacturers continue to explore new technologies in LCD, some betbao next-generation display technology, television manufacturers to promote, so that ultra-high-definition, quantum dots, ULED, OLED, HDR ... in the television industry A revolution called display technology was set off. Who is the most suitable technology for the development of television at the moment? What is the future direction of the TV industry?
The streaming media network exclusively interviewed Coolo chairman Wang Zhiguo and listened to his judgments and feelings about the development status and direction of the television industry.
Only TV (flexible) glass will be left in the future
Although OLEDs have been hailed as the future display technology, in the burgeoning Internet TV industry in the country, there is no Internet TV manufacturer that applies this technology to its own products. However, on the 9th of March, the status quo was broken and Kukai became the first person to eat crabs – releasing the first OLED TV T55.
Wang Zhiguo said that Cool Open has invested a lot of manpower, material resources and financial resources in R&D of OLED TV T55. Although the cost of this product is relatively high, Cool Open will regard OLED as a firm development direction, so it must be tested first. He said that the gamut coverage of OLED TVs is 108% higher than that of the standard image quality gamut. First of all, it is a big cut at the starting point. Based on the technical advantages of OLED, it can make TV hardware and Internet content creation. Continue to improve and bring better viewing experience to users. "The introduction of OLED TVs is an improvement over Cool Open's overall brand."
OLEDs have created natural advantages for the display of HDR images because of their features such as high brightness, high color gamut, and unlimited partition. The addition of HDR will make OLEDs achieve a new level of image quality. HDR can greatly improve the contrast and color accuracy of the picture. In order to provide viewers with a more pure display effect, a richer warm and cold alternation and a wider range of color experience. At present, more and more TV companies are applying HDR technology to their products. Cool Open is also very optimistic about the development of HDR.
Wang Zhiguo stressed that CoolCube has added HDR support to all new product definitions. He said that HDR is a soft technology, and OLED is a hard technology. Both have improved the picture quality from different dimensions. The TV technology that can provide users with higher quality visual enjoyment will certainly be needed in future TV products.
When talking about the future of television, Wang Zhiguo believes that "the television in the future should be sufficiently clear and thin enough that only (flexible) glass should be left." Some people think that projection or VR can completely replace television as the future of television, Wang Zhiguo opposed. He said that projection is based on reflection, which is not comparable to self-illumination on the picture quality. The main factor in the current projection device is the size, and the future flexible screen can achieve the size of the living room television to consumers. Wang Zhiguo also pointed out that VR has great potential for development, but in the foreseeable future, it does not have the possibility of replacing TV from the fundamentals. The current VR with strong development momentum is a close-range viewing device. It is a product of personal attributes and cannot replace the TV with public screen attributes.
The Collision and Passion of Traditional Household Appliances and Internet Appliance Enterprises
As the most competitive industry, the color TV industry has experienced an unprecedented round of fierce price wars and hardware and software competitions. At present, with the penetration and influence of the Internet on the TV industry, traditional TV companies have transformed into the Internet. A series of internet companies’ cross-border television markets, including millet, LeTV, micro-whale, storm technology, and popularity, have entered the living room on a large scale, and a wave of fierce competition from all walks of life has been created.
Coocaa is also a brand that has gradually grown up in this context. Since 2015, Coocaa has been separated from Skyworth's independent operations and has brought young and dynamic new images to the market and formally joined this raging TV “warâ€.
The war is cruel, and the increase in competitors has not only accelerated the speed and intensity of competition in the entire industry, but has also affected the development of the existing television industry. In the era of Internet+, it is difficult to go through the mere reliance on television sales to make money. Internet TV companies rely on content charges, charges for value-added services, and ecological fees. Against the backdrop of increasingly fierce competition, traditional TV companies and Internet companies have begun to cooperate on capital and products, such as cooperation between LeTV and TCL, Microwhales and Konka on the capital.
Wang Zhiguo believes that various strategic cooperation between Internet companies and traditional household electrical appliances companies has not been cut off. Compared with the past single-product cooperation, the capital-level cooperation is to break through the boundaries of cooperation and it is not willing to come up with it. The resources can be shared under the impetus of capital. "Accurately speaking, Internet companies are not bad in the capital market, but not bad in the era of Internet TV, but they need to quickly expand their number of hardware terminals, and traditional companies in the crisis when they really need Money, but also in the Internet age, its reserves and resources in content are slightly less than those in Internet companies. Therefore, when it comes to capital cooperation with Internet companies, both parties can get what they need and can improve their competitiveness to a certain extent. ."
In addition, Wang Zhiguo pointed out that more and more of the reasons for this phenomenon are more important is that Internet companies and traditional TV companies are anxious to find "way out", so last year, the color TV industry was the most difficult time, only to promote a number of this Collaboration. Internet TV companies have content, cable channels, and avant-garde Internet marketing thinking; traditional TV manufacturers have production capacity, a solid hardware foundation, and core display technologies. Wang Zhiguo said that capital cooperation is a good thing, and the success of cooperation depends entirely on the mentality of both parties and the effective distribution of their rights and interests.
Whether it is the losses of traditional home appliance companies, the influx of newcomers, or the cooperation between traditional home appliances and Internet TV companies, the development environment of the domestic TV industry has become increasingly difficult. In such a dangerous environment, what is the development situation of Kukai? Wang Zhiguo said frankly that as a brand that has just been independent for a year, Cool Open has faced many challenges after independence, from the sharp decline in traffic caused by the independence of the brand, to the industry to kill, competition and There was pressure on the industry to bring about huge losses, but he also stressed that because of difficulties, it also made Kukai more mature.
Good TV with good content and technology
Coolcom has not joined the TV "price wars" initiated by Internet companies like other manufacturers. Instead, it has tried to adopt high-end lines. Whether it is the release of OLED TVs or the full introduction of OLED technology in its products, it is apparent that it is crawling. High-end users. In this regard, Wang Zhiguo said that trying high-end products is a last resort, of course, only cool to try this path.
Wang Zhiguo stated that “every manufacturer should be able to feel deeply that low prices have no way out and prices will only get lower and lower for ever. The ultimate sacrifice is products, which are users' word of mouth until the company closes down.†Many Internet companies that entered television All shouting, not relying on hardware to make money, relying on content to make money, in fact, this is just a slogan, and this has violated the original intention of the development of Internet users. He said that if selling a TV is a valid user, then the money for TV loss is the cost of developing this Internet user. This cost is several times of the cost of regular Internet users. What's more, "The lower the price, the lower the consumer's ability to get it. Nowadays, many internet brands have lower prices than the copycat machines. TV products are sold to rural areas by dealers who look at them. The lower the price, the TV The lower the networking rate, this is the market rule." Wang Zhiguo emphasized that “although TV practitioners understand this principle, most Internet companies cannot stop because Internet companies still need sales to support their own business models.â€
CoolCube, unlike these Internet brands, cools open all users of Skyworth and CoolCube. In addition, it also develops third-party terminals through its own operating capabilities and terminal scale. Cool open has enough time to try to do the right thing, such as taking the high road. Wang Zhiguo said, "On the way of cool TV, CoolOpen only hopes to provide users with good TV with good content, and will continue this goal."
It is reported that after the exploration and experimentation of Cool Open in the high-end market and the efforts in the entire industry line, even if the entire industry environment is unsatisfactory, the total sales of Cool Open TV in 2015 will exceed one million units. On the operating end, the target operating income set at the beginning of last year was 50 million, and the actual operating income for the year reached 100 million, exceeding the target by 100%. At present, the number of terminal operators exceeds 15 million, and the number of daily active terminals is 5.7 million. It can be said that Kukai has become one of the brands that cannot be ignored in the domestic smart TV industry. For this transcript, Wang Zhiguo said frankly that last year's competition was very fierce, and Cool Open was blind and reached this goal. In the entire development process, there are gains and losses. "Using the most suitable price to make the most suitable product, find the most suitable user group and sell it to them" is the basic idea that Cooca has been balancing market, price and marketing operations. In addition, Wang Zhiguo also said that the company's outstanding achievements have made Coolokai products more competitive.
Wang Zhiguo stressed that this year, Cool Open does not focus on sales as the core indicator. Its primary task is to truly achieve high-end product volume and allow users to approve quality and content bargaining. "Cool open insists on doing good television with good content and doing technology tide." "Pull up the brand, let the market and more users know how to open it."
The streaming media network exclusively interviewed Coolo chairman Wang Zhiguo and listened to his judgments and feelings about the development status and direction of the television industry.
Only TV (flexible) glass will be left in the future
Although OLEDs have been hailed as the future display technology, in the burgeoning Internet TV industry in the country, there is no Internet TV manufacturer that applies this technology to its own products. However, on the 9th of March, the status quo was broken and Kukai became the first person to eat crabs – releasing the first OLED TV T55.
Wang Zhiguo said that Cool Open has invested a lot of manpower, material resources and financial resources in R&D of OLED TV T55. Although the cost of this product is relatively high, Cool Open will regard OLED as a firm development direction, so it must be tested first. He said that the gamut coverage of OLED TVs is 108% higher than that of the standard image quality gamut. First of all, it is a big cut at the starting point. Based on the technical advantages of OLED, it can make TV hardware and Internet content creation. Continue to improve and bring better viewing experience to users. "The introduction of OLED TVs is an improvement over Cool Open's overall brand."
OLEDs have created natural advantages for the display of HDR images because of their features such as high brightness, high color gamut, and unlimited partition. The addition of HDR will make OLEDs achieve a new level of image quality. HDR can greatly improve the contrast and color accuracy of the picture. In order to provide viewers with a more pure display effect, a richer warm and cold alternation and a wider range of color experience. At present, more and more TV companies are applying HDR technology to their products. Cool Open is also very optimistic about the development of HDR.
Wang Zhiguo stressed that CoolCube has added HDR support to all new product definitions. He said that HDR is a soft technology, and OLED is a hard technology. Both have improved the picture quality from different dimensions. The TV technology that can provide users with higher quality visual enjoyment will certainly be needed in future TV products.
When talking about the future of television, Wang Zhiguo believes that "the television in the future should be sufficiently clear and thin enough that only (flexible) glass should be left." Some people think that projection or VR can completely replace television as the future of television, Wang Zhiguo opposed. He said that projection is based on reflection, which is not comparable to self-illumination on the picture quality. The main factor in the current projection device is the size, and the future flexible screen can achieve the size of the living room television to consumers. Wang Zhiguo also pointed out that VR has great potential for development, but in the foreseeable future, it does not have the possibility of replacing TV from the fundamentals. The current VR with strong development momentum is a close-range viewing device. It is a product of personal attributes and cannot replace the TV with public screen attributes.
The Collision and Passion of Traditional Household Appliances and Internet Appliance Enterprises
As the most competitive industry, the color TV industry has experienced an unprecedented round of fierce price wars and hardware and software competitions. At present, with the penetration and influence of the Internet on the TV industry, traditional TV companies have transformed into the Internet. A series of internet companies’ cross-border television markets, including millet, LeTV, micro-whale, storm technology, and popularity, have entered the living room on a large scale, and a wave of fierce competition from all walks of life has been created.
Coocaa is also a brand that has gradually grown up in this context. Since 2015, Coocaa has been separated from Skyworth's independent operations and has brought young and dynamic new images to the market and formally joined this raging TV “warâ€.
The war is cruel, and the increase in competitors has not only accelerated the speed and intensity of competition in the entire industry, but has also affected the development of the existing television industry. In the era of Internet+, it is difficult to go through the mere reliance on television sales to make money. Internet TV companies rely on content charges, charges for value-added services, and ecological fees. Against the backdrop of increasingly fierce competition, traditional TV companies and Internet companies have begun to cooperate on capital and products, such as cooperation between LeTV and TCL, Microwhales and Konka on the capital.
Wang Zhiguo believes that various strategic cooperation between Internet companies and traditional household electrical appliances companies has not been cut off. Compared with the past single-product cooperation, the capital-level cooperation is to break through the boundaries of cooperation and it is not willing to come up with it. The resources can be shared under the impetus of capital. "Accurately speaking, Internet companies are not bad in the capital market, but not bad in the era of Internet TV, but they need to quickly expand their number of hardware terminals, and traditional companies in the crisis when they really need Money, but also in the Internet age, its reserves and resources in content are slightly less than those in Internet companies. Therefore, when it comes to capital cooperation with Internet companies, both parties can get what they need and can improve their competitiveness to a certain extent. ."
In addition, Wang Zhiguo pointed out that more and more of the reasons for this phenomenon are more important is that Internet companies and traditional TV companies are anxious to find "way out", so last year, the color TV industry was the most difficult time, only to promote a number of this Collaboration. Internet TV companies have content, cable channels, and avant-garde Internet marketing thinking; traditional TV manufacturers have production capacity, a solid hardware foundation, and core display technologies. Wang Zhiguo said that capital cooperation is a good thing, and the success of cooperation depends entirely on the mentality of both parties and the effective distribution of their rights and interests.
Whether it is the losses of traditional home appliance companies, the influx of newcomers, or the cooperation between traditional home appliances and Internet TV companies, the development environment of the domestic TV industry has become increasingly difficult. In such a dangerous environment, what is the development situation of Kukai? Wang Zhiguo said frankly that as a brand that has just been independent for a year, Cool Open has faced many challenges after independence, from the sharp decline in traffic caused by the independence of the brand, to the industry to kill, competition and There was pressure on the industry to bring about huge losses, but he also stressed that because of difficulties, it also made Kukai more mature.
Good TV with good content and technology
Coolcom has not joined the TV "price wars" initiated by Internet companies like other manufacturers. Instead, it has tried to adopt high-end lines. Whether it is the release of OLED TVs or the full introduction of OLED technology in its products, it is apparent that it is crawling. High-end users. In this regard, Wang Zhiguo said that trying high-end products is a last resort, of course, only cool to try this path.
Wang Zhiguo stated that “every manufacturer should be able to feel deeply that low prices have no way out and prices will only get lower and lower for ever. The ultimate sacrifice is products, which are users' word of mouth until the company closes down.†Many Internet companies that entered television All shouting, not relying on hardware to make money, relying on content to make money, in fact, this is just a slogan, and this has violated the original intention of the development of Internet users. He said that if selling a TV is a valid user, then the money for TV loss is the cost of developing this Internet user. This cost is several times of the cost of regular Internet users. What's more, "The lower the price, the lower the consumer's ability to get it. Nowadays, many internet brands have lower prices than the copycat machines. TV products are sold to rural areas by dealers who look at them. The lower the price, the TV The lower the networking rate, this is the market rule." Wang Zhiguo emphasized that “although TV practitioners understand this principle, most Internet companies cannot stop because Internet companies still need sales to support their own business models.â€
CoolCube, unlike these Internet brands, cools open all users of Skyworth and CoolCube. In addition, it also develops third-party terminals through its own operating capabilities and terminal scale. Cool open has enough time to try to do the right thing, such as taking the high road. Wang Zhiguo said, "On the way of cool TV, CoolOpen only hopes to provide users with good TV with good content, and will continue this goal."
It is reported that after the exploration and experimentation of Cool Open in the high-end market and the efforts in the entire industry line, even if the entire industry environment is unsatisfactory, the total sales of Cool Open TV in 2015 will exceed one million units. On the operating end, the target operating income set at the beginning of last year was 50 million, and the actual operating income for the year reached 100 million, exceeding the target by 100%. At present, the number of terminal operators exceeds 15 million, and the number of daily active terminals is 5.7 million. It can be said that Kukai has become one of the brands that cannot be ignored in the domestic smart TV industry. For this transcript, Wang Zhiguo said frankly that last year's competition was very fierce, and Cool Open was blind and reached this goal. In the entire development process, there are gains and losses. "Using the most suitable price to make the most suitable product, find the most suitable user group and sell it to them" is the basic idea that Cooca has been balancing market, price and marketing operations. In addition, Wang Zhiguo also said that the company's outstanding achievements have made Coolokai products more competitive.
Wang Zhiguo stressed that this year, Cool Open does not focus on sales as the core indicator. Its primary task is to truly achieve high-end product volume and allow users to approve quality and content bargaining. "Cool open insists on doing good television with good content and doing technology tide." "Pull up the brand, let the market and more users know how to open it."
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