On the afternoon of April 28, in a sub-meeting session of the GMIC Global Mobile Internet Conference, a drone became the protagonist. Unlike the drones commonly found in markets such as Dajiang and Yihang, this drone is just the size of an adult. During the demonstration, this drone can swoop down, fly, hover, and Launched and returned spontaneously. The most interesting thing is that the drone in the air can automatically track the target, even if the target walks freely in the venue, the drone can ensure that the photographer always appears in the middle of the picture.
The ongoing speaker was Meng Hao, chairman of Qualcomm China. Near the end, he invited a friend to come up with a drone camera, the Hover Camera hover camera for live demonstrations. One of the most important cores of this is the PC board. The integrated SoC is the Qualcomm Snapdragon 801 chip.
The theme of Meng Hao’s speech was “The Future of Mobileâ€, focusing on the upcoming 5G and the Internet of Things. In the field of Internet of Things, Qualcomm has provided more than 25 platform solutions. Just like this amazing drone, Qualcomm integrates the high integration technology of the mobile industry into a single chip, helping OEMs to design relatively small and economical. A practical drone, the launch of its new Snapdragon Wear platform opens up a new era of wearables. To date, more than 100 commercial wearable products have adopted Qualcomm technology.
Layout 5G in China
According to Qualcomm's official data, in the more than 30 years of the company's development, their cumulative R&D investment on the mobile Internet has exceeded $40 billion. At present, Qualcomm Snapdragon chips are widely used in the Android flagship machine. At present, Snapdragon 820 has been selected and sold or is being designed by more than 100 terminals.
Although it has just entered the 4G era, the entire industry has been geared towards 5G development. In the 5G era of the Internet of Everything, not only does the new requirements for the speed of the network come out, but the terminals of the Internet of Things are expected to connect to the Internet with low cost and low power consumption. In order to meet the development needs of the Chinese market, Qualcomm and SMIC cooperate to support the commercialization of SMIC's 28nm process.
At the same time, Qualcomm also invested with Huawei, Belgian imec and SMIC to form SMIC International New Technology Research and Development (Shanghai) Co., Ltd., and cooperated in the field of 14 nanometers. Qualcomm has not only become a member of China Mobile's 5G Joint Innovation Center in the near future. In addition, it has also established a joint venture with Zhongke Chuangda this year to settle in Chongqing Xiantao Data Valley, including providing Internet of Things solutions based on Qualcomm's Opteron processor.
Internet of Things Snapdragon may not have
Although the Internet of Things market is very complex and diversified, Joseph Bousaba, head of Qualcomm's IoT department, said, “Qualcomm will meet the needs of different customers and different product segments through product technology portfolio, but like mobile phones. It is unlikely that the product will be customized."
On the one hand, the number of companies in the Internet of Things industry far exceeds the mobile phone market; on the other hand, Joseph Bousaba said that the more important reason is that the IoT (Internet of Things) market is going to take the time to market.
“In the IoT business, we have also simplified some processes relatively, making it easier for our customers to work with us to get our technology and products more easily. In addition, we also work with multiple distributors through distribution channels. To better provide products and technologies to the market. We need to be able to make our products and technologies more convenient and simpler, and to provide different levels of service through different channels."
According to official data, IoT terminals using Qualcomm technology have shipped more than 1 billion units. Qualcomm's current focus areas include home control and automation, home entertainment, voice and music, cameras and drones, smart cities and industries, and wearables.
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