Recently, Han Leng, vice president of sales of Caiyida Optoelectronics, said in an interview with the media that the market size of outdoor small-pitch will reach 100 billion in the future. This assertion is like thunder and thunder, which is both exciting and tense.
In recent years, with the development of indoor small spaces, outdoor small spaces have gradually begun to "on the stage of history." The current mainstream outdoor small pitch product point spacing is between P4-P10. It is understood that the current outdoor small spacing has broken through P3.O, and there have been corresponding application cases. In 2015, Caiyida Optoelectronics installed a P2.5 outdoor small-pitch product in the Forbidden City in Beijing, which was the first in the industry.
Generally speaking, for small outdoor spacing, P4 is a critical point. If you go down, you will face two problems: 1) technical difficulty, "whether the brightness is enough", "whether the protective performance can meet the requirements of outdoor applications" Two problems must be solved. Secondly, the chip of the outdoor display can't be too small. If the chip is too small, it will not be good for attenuation, and the life of the display will be greatly shortened. 2) The operating cost will increase because the number of beads is geometric. Growth.
Therefore, whether the future of small outdoor spaces will continue to break through the market prospects of P4 and P4 sub-point spacing products, the current industry has formed two views:
A: I am optimistic about the smaller spacing products below P4.
Cai San, director of the marketing department of Chau Ming, said: "The outdoor small spacing will reopen the outdoor and semi-outdoor digital signage market that LCD screens have not been able to effectively launch, and will create a domestic outdoor/semi-outdoor small advertising screen market of nearly 20 billion yuan. Emerging markets."
Chen Deshi, general manager of Shanghai Sansi also said: "The outdoor small spacing will have a considerable room for development. Because in the outdoor market, the small spacing will continue to occupy the market share of other large screens due to the advantages of large size and high brightness. Instead, I feel that the small pitch has no competitors outdoors."
B: I am not very optimistic about the smaller spacing products below P4.
Liard General Manager Ming Jianhua said: "Outdoor small spacing will only be used in certain special occasions, such as advertising machines and bus stop signs, and its application market is limited."
Yuan Zheng, manager of Lianjian Optoelectronics Marketing Department, said: "The viewing effect of outdoor display is related to the line of sight. The general LED display can meet the audience's viewing needs, so it doesn't make much sense to do small. The smaller the spacing, the smaller the outdoor. The poorer the luminous intensity of the spacing."
The author believes that the development of outdoor small spacing to P2.5 or P1.2 must be a future trend, but this market capacity will be large in the future, and there are still too many uncertain factors. In some special applications, such as advertising machines, bus stop signs, advertising windows, if you want to achieve good interaction between content information and the audience, P8, P6 and even P4 obviously can not meet such needs, because there is such a Market demand, so it will certainly promote the company to work hard in this regard, on the one hand to do product and technology research and development and reserves, on the one hand actively cultivate emerging markets.
In the future, whether the outdoor small-pitch market can reach 100 billion yuan is too early to talk about this issue, but it is just this "100 billion". It is still quite expecting. What do you think?
Guangzhou Ehang Electronic Co., Ltd. , https://www.ehangmobile.com