Las Vegas night on January 3rd local time was a bit cold, and that day was the day when LeTV's strategic partner Faraday Future (FF) showed the world the "new species" FF91. Interestingly, perhaps coincidentally, Tesla, which dominated the electric car industry, fell 1.5% on the day.
Will this startup, which has locked its competitors on Tesla from the start, become a true competitor to Tesla? Does its appearance make Tesla feel anxious?
If you look at the various parameters of FF91, its technical strength can not be underestimated. For example, a 130 kWh high energy density battery pack defeated many electric vehicles. The energy density of Tesla's ModelS battery pack is 90 kWh, and even after the upgrade in August this year, the owner can choose to upgrade to 100 kWh. The energy density of the battery is directly related to the cruising range. At this point, the FF91's cruising range is 63 miles higher than the ModelS. The acceleration of 0 to 60 miles and 2.39 seconds is at the same level as the world's expensive high-performance sports car. The speed of the Tesla ModelS is 2.5 seconds.
In addition, the FF91 is equipped with more than 30 sensors including camera, radar, ultrasonic sensor and retractable lidar, and wireless charging will be realized in the future.
At this level, the FF91 looks gorgeous, and the technical parameters are more than Tesla. Behind it is an amazing technical team, including multiple management teams from Tesla, Ford, BMW, Google, Apple, and battery companies.
FF spent a night to introduce how gorgeous their first new species was and promised to subvert the car industry to the world. Jia Yueting’s entrepreneurship was once again presented. But God does not seem to care for people who have eaten too much spiritual food. The FF91 still has too many unknowns, and it is not even a real production car.
For example, at the moment of the press conference, when Jia Yueting first showed the automatic parking function, the sensor did not respond. After trying again, I was successful, but at that time the lights on the stage were dimmed and someone sat in the driver's seat. For example, Faraday does not want to publicly display the interior of the car, saying that only members can get on the bus.
FF said that the design of the FF91 will rewrite history, but there is a view that the appearance of the FF91 seems to be a cross-border SUV element that combines different car brands. From the FF91, you can see Jaguar's first SUVF-PACE, Ford mid-size SUV, Sharp, Citroen, and even Saab. But no one design is unique.
You might say that a few years ago, Tesla also claimed to be producing a "best car ever" in a few years, when it was for an electric car company that had been created for a few years from scratch. No one believed, but Tesla's ModelS model did it. The 2016 North American Automotive Trends Magazine and Consumer Reports magazine both believe that the Tesla Model S is the best car they have tested (not just electric cars, but all cars) and has the highest score in history (99 points). .
But building a good car is not as simple as imagining. After realizing this, Google and Apple's car-making projects were once stranded. FF claims that the car will be delivered in 2018. While telling how FF is gorgeous, do you realize that their goals are a bit arrogant? Because even Tesla has not completed production and delivery targets, the latest news is that Tesla has not completed the delivery target of 80,000 in 2016, and Tesla even condemned his own "arrogance."
What is the difference between FF and Tesla?First of all, Tesla has not had a funding gap, but even under such circumstances, its fully self-developed model, ModelS, was launched nearly ten years after Tesla was established, and Musk is constantly offering it. The resources needed to build a car. But whether it is from software or hardware, the FF that was established in 2014 does not seem to have anything except a good technical team.
Secondly, Tesla initially had an existing factory. In 2010, Tesla bought the NUMMI automobile manufacturing plant and built it on the basis of this. The factory covers an area of ​​about 88 soccer fields with a production capacity of 400,000. station. Later, Tesla also established the super battery factory Gigafactory. Gigafactory broke ground in 2014 and plans to reach full production capacity by 2018. In September last year, Tesla spent $608 million on factory construction, but battery production began just last week.
Let's take a look at the FF factory. The FF factory, which is planned to be built with US$1 billion, was laid in April 2016. Although the first phase of land leveling was completed, it was temporarily suspended at the end of the year and production will resume in February and March 2017. The Gigafactory factory mentioned above started battery production only after two years of groundbreaking.
Moreover, there is still a financial gap in FF, and Tesla has never experienced a financial crisis. According to BuzzFeed, FF's balance sheet has increased its debt by $300 million. Some suppliers have also stopped orders for FF, such as Fuzhuo, which provides zero-gravity seats for the FF91, because FF defaults to stop working with them. This adds to the possibility of delaying the delivery time of the car.
“Everyone has already seen it in the report. We do have some financial problems.†“But Fuzhuo Automobile Company attended the conference, and other suppliers also attended.†FF's Automotive Line ExecuTIve Bill Strickland said in an interview with the media that he believes that Jia Yueting will honor the promise of funds.
Bill Strickland was the global chief engineer of the Ford Fusion concept car, and he joined the FF team last September. In order to bring a gorgeous release, Strickland made preparations. In the four nights before the release of FF91, he only slept for almost an hour every night. Since coming to FF, he has been busy every day, and the moment of relaxation has become a new thing. However, Strickland does not feel bitter. “I am experiencing the most enjoyable career experience,†he said.
Even with a passionate battle group, the vision of delivering a car in 2018 is a bit crazy. Jan Becker, senior director of automation technology, told the media that although FF expects to sell cars in 2018, Becker said that it will not achieve too many semi-automatic driving functions. "These functions will gradually be upgraded with the upgrade." Strickland said that the car delivery will be Implemented in the middle of 2018. "It is also possible to be earlier," Strickland said.
Jia Yueting and FF always like to talk about car changes, but they lack clear corporate hierarchy, funding, clear business plans, and some viable information. Under such circumstances, the goal of FF is obviously a bit arrogant.
Even if FF91 is as gorgeous as the introduction, Tesla will not be threatened. Although car manufacturers have sprung up, the era of electric vehicles replacing diesel locomotives is far from coming. If FF is successful, then this will make the Tesla brand more convincing, because it at least proves that the electric vehicle industry can survive and thrive.
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