The LED industry with obvious technical advantages such as energy saving, environmental protection, and long service life is a well-deserved "sunrise industry". It should have a broad development space, but it has been buckled the "second photovoltaic industry" in the past two years. In addition, the development of the LED industry has also experienced a difficult and formidable fate from the promising future in early 2009 to 2012. The reason is that, in addition to the price drop caused by overheated LED upstream investment and the fierce competition for homogeneous products from downstream companies, most LED companies in China lack core technology, and the core product is highly dependent on imports, which is the cause of the development of the LED industry. The biggest reason.
Entering 2013, the LED industry that has experienced its ups and downs is getting better. With the gradual establishment of national standards and the continuous increase in technological research and development achievements of leading companies, the LED industry's overcapacity dilemma is gradually melting, and the LED industry may usher in a new round of outbreaks.
Government abolition of industry support LED industry will return to market regulation
In March this year, the Shenzhen Municipal Government abolished the "Notice on Printing and Distributing the Shenzhen LED Industry Development Plan (2009-2015)" in the form of a "Government Bulletin", which caused widespread media attention. The time jumped back to 2009. The Shenzhen government issued a plan to propose Shenzhen to be “an important R & D and production base for the LED industry in the country and even the worldâ€, and it is expected that the LED industry in Shenzhen will reach more than 130 billion yuan by 2015. Planning is regarded as a blueprint for many cities to make relevant plans. Faced with a completely different situation after four years, industry insiders said that although government documents did not disclose the specific reasons and details, it is undoubtedly directly related to the current development trend of the LED industry, especially overcapacity and overheated investment.
Li Jun, chairman of Liad Optoelectronics Co., Ltd. said that the introduction of the Shenzhen government ’s withdrawal policy shows that the government will no longer provide financial subsidies for the development of LED manufacturing enterprises and the industry. This may be a signal that the future development of the LED industry or Relying on the market as the mainstay, in the long run, it will benefit the LED industry, especially the development of enterprises that focus on high-end LED application products.
LED display technology usher in breakthrough
LED display products first appeared in the late 1980s, because of their long service life, strong environmental adaptability, high price-performance ratio and other characteristics, they have been widely used in large-screen display fields. In recent years, with the significant improvement of LED display technology and the sharp decrease of unit cost, the LED display application industry has shown an explosive development trend. According to statistics, the market size of China's LED display application industry in 2012 reached 25.3 billion yuan, compared with 2011 The 22 billion yuan increased by 15%.
The continuous expansion of the market is due to the continuous improvement and improvement of the LED display application industry in terms of large screen resolution, overall machine reliability and process, especially in the small-pitch display technology. Domestic companies have made considerable progress in recent years. Take Liad Photoelectric Co., Ltd. as an example. In recent years, Liad has devoted itself to the research and development of small-pitch LED display products and achieved breakthroughs. The pitch of its small-pitch LED display products has achieved a three-level jump in just a few years. The 3.0mm dot pitch is further reduced to 2.5mm, 1.9mm and 1.6mm dot pitch, and the world's first smallest 1.2mm micro-pitch LED TV panel. Thus creating technical conditions for large-scale commercial application of high-resolution large-size LED display. In the future, LED panel TV products will also be expected to gradually replace the current LCD TV in the large-screen high-end TV market and become the third-generation mainstream display technology in TV history.
At present, LED small-pitch TV products can not only meet the demand for high-end large-screen TVs in public service places such as large conference centers, movie theaters, office buildings, etc., but also have huge application in specific industries such as military, public safety, energy, transportation, radio and television, etc. It is expected that the future product sales will show explosive growth.
Li Jun revealed that at present, through strong cooperation with Taiwan Everlight, American TI, and Xiaomi Technology Industrial Chain Enterprises, Liad LED TV is finally in the tiny volume of LED lights.
Judging from the current product technology and application market, the advantages of LED TVs are more prominent in the large-screen display market, especially in the display screens of public places such as airport stations, banks, transportation industry, radio and television and other industry application displays, and high-end home theaters. Pitch LED TVs are expected to replace LCD and PDP plasma products as the mainstream display technology. With the further development of LED display technology, small-pitch LED TVs will gradually enter the large-size (more than 100-inch) TV market in the future.
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