Yesterday, Ulead Pollock and research firm Nielsen released the "2015 Internet TV Development Research Report," which showed that in 2015, China's Internet TV users had the fastest growth year. The average monthly growth rate of covered users exceeded 100%, and the total number of users exceeded 4,000. Million, 50-inch Internet TV is more popular.
The report shows that in 2015 Internet televised active users are expected to be between 27 million and 30 million, and the activation rate will increase to around 80%. In the TV type, full-HD TV, 4K/8K ultra high-definition television and some other main "new technologies" of television are welcomed by users. In the TV size, the 50-inch big screen has become the mainstream standard for Internet TV.
New viewing modes are emerging. The report shows that although about half of the users use TV live as a means of obtaining program resources, about 70% of the total duration of Internet TV users watching is to watch on-demand programs. The reasons for selecting on-demand broadcasts are mainly focused on watching nostalgic movies, watching television dramas in a coherent manner, and watching education and health programs for parents or elderly people.
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