“I am very honored to participate in the IoT Road Show held by Marvell. At present, there are hundreds of smart products on the Jingdong platform and some epoch-making products to be launched in the future. We have deep cooperation with Marvell. Hope to cooperate with Marvell in the future. Going higher to provide better smart products to Chinese consumers!†– Wang Zhenhui, President of Jingdong Intelligent Group.
"Marvell is an important partner of Xiaomi Smart Home. We teamed up with Marvell to build a core module of IoT - WiFi module, and then in many smart devices such as millet purifiers, water purifiers, smart sockets and other smart hardware, This WiFi module has been built, which not only reduces the cost of developing intelligent hardware, but also greatly enhances the user experience. Marvell respects our understanding of the market and cooperates with us to give us a lot of resources and support. Thanks to Marvell, I hope that we can work together from the current 10 million-level shipments to 50 million, 100 million or even 10 billion!" - Xiao Jiang Technology co-founder and vice president Huang Jiangji .
"Marvell and Broadlink have been cooperating at the beginning of the germination. The entire product line has deep cooperation from WiFi to Bluetooth and ZigBee. We have been tracking all the technologies provided by Marvell. We are very interested and willing to promote it to the entire IOT market. In addition to continuing to deepen China's IoT market, we will continue to work with Marvell to promote our solutions to overseas customers, so that they can join the IOT boom soon, and we will work together to make life smarter." BroadLink CEO Liu Zongxi
“Qingke and Marvell have cooperated in the IoT field, and together with cloud platform vendors, equipment manufacturers, marketing platforms and other resources, are committed to connecting the broader IoT. At the same time, we are working together for developers' innovative services, such as developing more. Tools to serve developers, and Marvell can open the smart module open source to meet the diversified development needs of IOT, suitable for the development trend of the entire industry today." - Qingke CEO Wang Yonghong
With the congratulations from the above-mentioned senior executives, the “Marvell. ConnecTIng the World†Internet of Things (IoT) program's global tour debut opened in Beijing to showcase its expanding partner ecosystem, covering the industry. Including various industry chain links such as IoT cloud platform providers, wireless module suppliers and engineering design companies, we hope to join hands with these ecosystem partners to jointly promote the development of the IoT market and jointly create a new prosperity for IoT.
Representatives from China's smart home, Internet and IoT fields such as Xiaomi Technology, Jingdong Intelligent Group, Tencent WeChat, Alibaba, 360, LeTV, Easy Car, Broadlink, Shanghai Qingke, Hanfeng, Shanghai, Midea, Haier, Hisense Changhong, Goer
Representatives from other companies, as well as relevant persons from China Mobile and a number of mainstream media in the industry, witnessed and congratulated. At this tour, Marvell also unveiled and demonstrated its enhanced Marvell® EZ-Connect series of wireless microcontroller SoC product lines, a powerful line of cutting-edge IoT products, and customers' Marvell-inside smart products and services. .
IoT incubation period is over, and explosive growth is coming soon
How exciting is the Chinese Internet of Things (IoT) market and the future? Marvell, the company with more than 100 million related chip shipments, has witnessed and accompanied its IoT ecosystem partners such as Xiaomi, Jingdong Smart, Broadlink, Qingke and many others including home appliances, home automation, cars, wearables. Industry-leading IoT product developers, including equipment and industrial lighting system manufacturers, have achieved a dream-seeking process from zero to ten million.
In the future, as the general manager of Marvell's global wireless and IoT business, Philips Poulidis, shared in the keynote speech, taking the smart home market as an example, the Chinese market will grow to 100 billion yuan by 2018, and the number will probably be predicted now. It’s bigger. Moreover, the support and investment of relevant government departments provide incentives for innovation. Chinese companies continue to develop and manufacture smart home devices that more and more users need, and users also expressed their willingness to “payâ€, and the latest survey of online media platforms shows that 55 % of Chinese consumers are “very interested†in using some smart devices or interconnected devices at home, which is much higher than in other countries.
Philips also talked with the guests on the evolution of the Internet from the Internet to the Internet. “In the 1980s, it took us a long time to sell 10 billion PCs. By the 1990s, the Internet had developed rapidly, and communication and computing power had changed a lot. Look at the mobile Internet, now every year. Shipments have reached 1 billion. It is obvious that the mobile Internet is growing faster. But there is no way to compare with the development of the Internet of Things. We estimate that the monthly shipment of smart networking products will be tens of millions. On the order of magnitude, so for the Internet of Things, we are talking about 1 billion and billions of devices, which will spread through the Internet of Things through the Internet of Things."
Huang Jiangji of Xiaomi Technology also pointed out in his speech: "Millet Technology is very optimistic about IoT and smart home. We think this field is likely to be 5 to 10 times larger than mobile Internet. After more than a year of development, we firmly believe in users. One of the reasons for the need for smart products is not the industry's wishful thinking. One of the reasons is that we have solved some core problems by working with Marvell to reduce the difficulty and cycle of intelligent core hardware development, reduce procurement costs and adopt a unified agreement. The intelligent module is suitable for all kinds of intelligent products such as home appliances, wearables, multimedia, small single products, etc., and promotes them into thousands of households. The smart module has performed very well for more than a year, and it has become a explosive product. Congratulations. Marvell!"
Out of the app, artificial intelligence and perception are no longer far away
The Internet of Things is a growing market that promises to connect everywhere and enable "object" interaction in a meaningful way. However, the Internet is only the first step. Marvell shared insights into the future technology trends of the IoT industry at this global IoT tour, analyzing the changing market demands and corresponding advanced solutions from a global perspective.
Marvell has a number of solutions that connect devices to the Internet while giving them some awareness. But is networking alone enough? Is it enough to use the APP switch to control a device? Is it ok to connect the app to the cloud? At the time of the Philips speech, a series of questions were continuously thrown to the guests. He said. and
"Obviously these are not enough. We want these objects to communicate with each other, to communicate with the cloud, and more importantly, they understand the physical environment and environment. They need to know how to interact with people... what we really need is Artificial intelligence and perceptual technologies that allow computers to recognize objects, or to know someone, or to recognize a situation. Machine learning is important, and embedded platforms allow these computers to learn continuously, and it can learn Different scenarios, or the input of other devices to learn. In addition, the processing of the language is also very important. If it goes well, I think we can quickly combine the physical world and the social world, and the interaction method is also There will be a big change," he pointed out.
If there are 50 billion products connected to the Internet in the future, make sure that all of these devices must be configured to support automatic generation, and hope that these products can be self-adjusted according to user feedback and behavior. The GUI is no GUI. If we want to give the customer the best experience, we should not use the APP again. When you take the phone out, the light will light up and the temperature will change. All of this should happen automatically. ""
The Internet of Things should be able to detect some of the changes around it. It can adjust itself through human gestures, even location changes, and historical records. This is scenario-based information that should allow some devices in the IoT to automatically connect. "Today we have to do is to make this a reality. If you still need an App, Marvell can help you develop quickly, but we hope to use the Internet of Things technology from the App in the future," added Philips.
Marvell is constantly striving to innovate and help the above-mentioned artificial intelligence scenarios to be fully implemented step by step at the embedded level. This includes the introduction of an all-in-one solution based on the Cortex-A core family, such as a processor (microcontroller) with wireless and controller integrated. It also supports different operating systems on the platform, and also supports a variety of protocols, which hope to provide a variety of very inclusive chip environments, so that all users can design their products.
In addition, Marvell provides open source Kinoma, developers can use the Marvell Kinoma JavaScript (KinomaJS) engine to develop products in the JavaScript environment, KinomaJS most complete the sixth version of JavaScript, providing the best for embedded microcontroller products JavaScript development environment. Philips said: "We hope to create a community that gives customers a lot of flexibility, let them use Kinoma, not only Marvell chips, but also other chips. We hope to be a great partner and hope to give customers More flexibility."
Philips concluded by saying: “Marvell has 80%—90% of its employees are engineers, which is a very high proportion. Marvell’s reason for focusing on innovation and technology is that we know that innovation and technology can be more affected in your market. Welcome. We also hope to hear more feedback from the market and make our products better and better. In addition, Marvell hopes to build a world-class ecosystem and hope that our ecosystem will become more and more valuable. Only when there is real interaction, this ecosystem makes sense. We also hope to increase local support, because China is a very important market for us. Please believe us, we have been working hard!"
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