MediaTek: Smart Terminal Development Depends on Mass Market

MT6573, a low-cost Android smart phone solution launched by MediaTek this year, has attracted a lot of attention in this year's communication exhibition. It has also been sold to out of stock in the market, and recently launched the EDGE mobile phone chip solution MT6236 for the high-end market, highlighting the powerful CPU. Features. As for how to plan the chip product strategy in the current mobile Internet business outbreak, Lv Xiangzheng, general manager of MediaTek China, interviewed by our correspondent, said that MediaTek is currently investing heavily in affordable smart phone chips, which is a huge number of users. The cheap mass market will truly drive the overall development of smart terminals.

A variety of measures to achieve differentiated advantages At present, the outbreak of mobile Internet applications such as microblogging highlights that 3G has really started to blowout this year. Compared with major international brands, many domestic mobile phone companies are actively promoting the market of thousands of smart machines and have a good market response. For the MT6573 MTG main features how to highlight the differences with similar chip products, Lu Xiangzheng said that compared with Qualcomm and other vendors to launch the chip program, MT6573 is not fast at the main frequency, but through the IC design, low-power process A number of technical means were used to realize the overall advantages of performance + power consumption + cost, which led to the attention of a large number of manufacturers such as Lenovo, TCL, ZTE and OPPO.

With absolute market share in the 2G market, MediaTek has extensively collaborated with application vendors through the MRE, a feature-phone platform, to provide end-users with an open operating environment that supports dynamic loading and optimizes the mobile Internet capabilities of feature phones. To promote the prosperity and development of 3G, MediaTek has successively launched MT6268 WCDMA and MT6376 series 3.75G mobile platform solutions supporting HSUPA. In addition to continuing to provide ultra-low power and highly integrated hardware chips, it also increased software development. Strength.

Delivering strength to the high-end and LTE markets In addition to the thousands of smart phones, MediaTek is also investing a large part of its R&D efforts into the high-end market this year. Its MT6575 solution at 1GHz will soon be available. Not long ago, Vodafone has launched Vodafone 555 Blue in emerging markets and developing countries with its high-end smartphone solutions.

This year's global hot LTE has brought unprecedented enthusiasm to many chip manufacturers. According to Lv Xiangzheng, MediaTek's multi-mode TD-LTE (GSM/TD/TD-LTE) overall solution has been developed and released. It has invested heavily in hardware and software, and it is expected to be mass-produced next year. For the development of the LTE market, Lu Xiangzheng said: “The maturity of the LTE market requires the support of supporting conditions, including the deployment of base stations, user acceptance, etc.” It can also be seen that this pragmatic chip giant is still very rational.