Mingda, a strong brand that no one knows in the field of eye protection lamps. Since the establishment of Mingda Industrial Co., Ltd. in 1984, the employees of the company have created the largest eye-protection lamp kingdom in China. In the past 25 years, today's Mingda brand has become synonymous with China's eye-protection lamp. Win the recognition from all walks of life. On June 6th, when International Eyes Day came, China Lighting Network interviewed Tang Haojun, general manager of marketing. Both parties expressed their opinions on the positioning and advantages of Mingda brand. In the interview, Mr. Tang commented on the current eyewear market from an industry perspective. The game relationship between price and effect.
Tang Haojun, general manager of Mingda Marketing
Detailed description of the history
China Lighting Network: Many users have heard it at an early age, and even used Mingda's eye protection table lamp. This proves that Mingda's brand has a long history in the industry.
Mr. Tang: Yes, Mingda was established in 1984. It is one of the earliest lighting manufacturers in China. So far, it is the most professional, largest, oldest and most influential brand in the field of eye protection in China. Lighting companies. The company has more than 800 employees, various R & D and technical equipment, sales network covering more than 80 countries and regions around the world, has produced a total of more than 25 million sets of desktop lamps, domestic merchants, supermarkets and other stores have sales, Ming The company also has good cooperative relations with international hypermarkets such as Carrefour, Wal-Mart and domestic famous home appliance chains Gome and Suning. Mingda has been awarded the title of “Contract-abiding and Credit-Reliable†by the Guangdong Provincial Administration for Industry and Commerce for 20 consecutive years. It has won the honorary titles of Guangdong High-tech Enterprise, the most respected enterprise in the lighting industry and the champion of table lamps in the lighting industry. In 2008, the company participated in the drafting of the "National Standard for Reading and Writing Work Table Lamps", which is the only company in China that participated in the drafting of this standard. This shows the professionalism and authority of Mingda Company in the eye protection industry. Mingda has won many official honors such as “Guangdong Famous Brandâ€, “Guangdong Famous Brand Product†and “Home Lighting Most Influential Brandâ€, which are the highest affirmation of Mingda brand strength.
Mingda’s core strengths
China Lighting Network: How do market users respond to Mingda products now? How can Mingda lamps win user support through effective results?
Mr. Tang: After the establishment of Mingda Industrial Co., Ltd., we have always focused on improving the quality of light and improving the quality of life as the core strategy. We have integrated cutting-edge light technology into our daily life, and have developed eye-protection table lamps that are beneficial to human eye health. Health products such as plant lights that grow indoor plants, every step of the company is a big step in improving people's quality of life.
After 25 years of development, today's Mingda is already a well-known brand of eye protection lamps in China. Many families have used the same Ming Ming to reach the table lamp for the three generations of the same family and the four generations. Mingda has become an eye-protection lamp. The terminology of healthy eye protection and durability is a very good reputation in the minds of consumers. Mingda eye care lamps combine humanistic spirit and technological innovation, and are recognized by tens of millions of families and hundreds of millions of consumers through six advantages and effective promotion:
1. The shape of all the lamps is designed by Mingda's product designers. The styles are novel and unique. They cater to the aesthetic and taste requirements of different consumers. Mingda eye protection is both a practical lamp and a Exquisite crafts.
2. Own mold and injection workshop, the main parts process and quality control are strict, the structure of the lamp body is safe and firm, the surface treatment is refined, and the test is time-tested, no deformation, no fading.
3. The children's desk lamp has a unique anti-dumping device. After the child accidentally knocks down the lamp, the device can automatically cut off the power to avoid accidents and protect the child more safe and thoughtful.
4, unique domestic first fluorescent lamp stepless dimming function, brightness adjustment as desired, saving energy and energy.
5, Efficient electronic rectifier with long life, perfectly matched with pure three-color fluorescent tube, the service life is up to 8000 hours, the light is like the sunlight at 10 o'clock in the morning, soft and comfortable, creating the most suitable for human eyes to read and write. Healthy light environment.
6, with abnormal voltage protection circuit and abnormal current protection circuit, safe and reliable use.
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