[Reporter Zhong Yan Guangzhou reported] In the face of the current LED lighting market based on engineering lighting, the popularity of the home retail market is extremely low, many LED manufacturers have been looking for "golden ideas" to grab the big cake in the retail market. Stewart Optoelectronics is a representative.
The reporter learned from the E-light Express e-commerce platform and product brand conference held at the Kairongdu International Hotel in Guangzhou on June 10 that Shifu Optoelectronics will adopt the promotion mode of “store + online mall†to compete for food. China's LED lighting retail market is a piece of cake.
Shi Jie, general manager of Shifu Photoelectric Co., Ltd. and marketing director of Shifu Ford Optoelectronics Co., Ltd. attended the conference and answered questions from media reporters.
It is understood that the E-Light Express is invested by Shifu Optoelectronics Co., Ltd. with the aim of “sense, let life be betterâ€, relying on the core technology of Shifu’s global patented LED module, and establishing an online line with Guangdong Baijia Lighting Manufacturing Co., Ltd. Under the commercial platform, the innovative online mall and franchise (physical store) combined business model, offline experience store adhere to the "one city, only one franchise experience" principle, to provide users with the most convenient online shopping experience And the most distinguished on-site intelligent lighting art visual experience.
In China, due to the high price of LED lighting products, it is still difficult to be accepted by individual consumption, and there is no general demand. This is the biggest obstacle and problem for LED lighting in the retail market. In addition to the method of reducing costs, it is currently only possible to work on the promotion model.
On this issue, Shi Jie introduced that Shift Photoelectric's promotion model of “physical store + online mall†is based on the above issues. At present, this model has also been recognized and supported by venture capital companies. As for the high price of LED lighting products and low individual acceptance, he said that LED lighting products are higher in price than other traditional lighting products, but LED lighting products are cost-effective and worth buying.
At the press conference, Shi Jie also introduced the development plan of Ford LED lighting products in the next three years. “There are 65 franchise stores at the end of this year. In 2015, the number of franchise stores reached more than 1,900, and domestic and international sales are expected to reach 14 billion yuan. And successfully listed."
The reporter learned from the E-light Express e-commerce platform and product brand conference held at the Kairongdu International Hotel in Guangzhou on June 10 that Shifu Optoelectronics will adopt the promotion mode of “store + online mall†to compete for food. China's LED lighting retail market is a piece of cake.
Shi Jie, general manager of Shifu Photoelectric Co., Ltd. and marketing director of Shifu Ford Optoelectronics Co., Ltd. attended the conference and answered questions from media reporters.
It is understood that the E-Light Express is invested by Shifu Optoelectronics Co., Ltd. with the aim of “sense, let life be betterâ€, relying on the core technology of Shifu’s global patented LED module, and establishing an online line with Guangdong Baijia Lighting Manufacturing Co., Ltd. Under the commercial platform, the innovative online mall and franchise (physical store) combined business model, offline experience store adhere to the "one city, only one franchise experience" principle, to provide users with the most convenient online shopping experience And the most distinguished on-site intelligent lighting art visual experience.
In China, due to the high price of LED lighting products, it is still difficult to be accepted by individual consumption, and there is no general demand. This is the biggest obstacle and problem for LED lighting in the retail market. In addition to the method of reducing costs, it is currently only possible to work on the promotion model.
On this issue, Shi Jie introduced that Shift Photoelectric's promotion model of “physical store + online mall†is based on the above issues. At present, this model has also been recognized and supported by venture capital companies. As for the high price of LED lighting products and low individual acceptance, he said that LED lighting products are higher in price than other traditional lighting products, but LED lighting products are cost-effective and worth buying.
At the press conference, Shi Jie also introduced the development plan of Ford LED lighting products in the next three years. “There are 65 franchise stores at the end of this year. In 2015, the number of franchise stores reached more than 1,900, and domestic and international sales are expected to reach 14 billion yuan. And successfully listed."
YUEQING WEIMAI ELECTRONICS CO.,LTD , https://www.wmconnector.com