The continuous development of lighting fixtures, energy-saving lamps are also constantly improving, "as if a mouse smashed a pot of porridge, fake and inferior products have destroyed the image of energy-saving lamps in the hearts of many consumers." Li Xuedan, deputy secretary-general of the Zhejiang Lighting Association said. Because the market is full of low-quality low-cost energy-saving lamps, this high-priced energy-saving products have been questioned. “Power saving does not save money†has become the impression that energy-saving lamps are left to many people.
According to the survey, in addition to the inherent impression of some consumers on the “poor quality†of energy-saving lamps, the one-time investment is too large, domestic enterprises are keen on exporting, and the government encourages lack of policies, which also hinders the promotion of energy-saving lamps in China.
Promotion still has a large market space
In Hangzhou's faculty road lighting market and Shenbanlu lighting market, merchants have consistently demonstrated optimism about the energy-saving lamp market. “People who buy lamps today mostly use energy-saving lamps, and the lamps on the market can basically be equipped with energy-saving lamps.†A female boss said that especially those newly renovated homes almost no incandescent lamps.
How to get out of the "saving electricity and not saving money" cycle
In the lighting market, the energy-saving lamps business has calculated an account: one hour of 100 watts of ordinary lighting in the home, energy-saving lamps only need 25 watts, can save 0.075 degrees per day. Calculated at 0.5 yuan per kilowatt hour, it can save nearly 14 yuan a year, equivalent to the money of an energy-saving lamp. Moreover, the service life of energy-saving lamps is much longer than that of incandescent lamps. Generally speaking, the nominal life of incandescent lamps is 1000 hours, and the nominal life of energy-saving lamps is as high as 8,000 hours.
However, such a survey cannot, after all, represent the popularity of energy-saving lamps in the whole society. “In a developed area like Hangzhou, we will see that newly renovated homes and high-income families often choose energy-saving lamps, so they will think that the promotion of energy-saving lamps is optimistic, but this is only an illusion.†Chairman of Zhejiang Lighting Association Weng Maoyuan said, "In rural areas and low-income households, the energy-saving lamps that are about 10 times higher than the price of incandescent lamps are too large, which limits people's choice to a certain extent."
Relevant data show that China is a big country in the production of energy-saving lamps. In 2005, the output was 1.3 billion, while the output of Zhejiang Province reached 500 million, ranking first in the country. Correspondingly, 60% to 70% of the 500 million energy-saving lamps produced in Zhejiang last year, there is still a lot of room for coverage in the domestic market.
Recovering "reputation" is crucial
"If everyone comes to calculate it carefully, then the energy-saving lamps will enter more people." Li Xuedan, deputy secretary-general of the Zhejiang Lighting Society, said, "Of course, the premise of this ' wishful thinking' is that the quality of energy-saving lamps is guaranteed. ."
Some consumers are greedy for cheap, and after purchasing low-quality energy-saving lamps, they found that they will be scrapped in a short time. If consumers find this situation when they first contact energy-saving lamps, they will leave them with the impression that energy-saving lamps are “saving electricity and not saving moneyâ€. This has become the most common “consumption mental disorder†in the promotion of energy-saving lamps.
In addition, many energy-saving lamp manufacturers in China are keen on exporting, and this product is weak in domestic promotion. The insiders pointed out that although the domestic sales price of energy-saving lamps is higher than the export price, due to the “poor market environment†in the country, the integrity of enterprises is not high, so manufacturers prefer to do foreign trade business, not only the risk is relatively small, but also the speed of returning funds. Can be greatly accelerated.
At the same time, in the domestic market, it is necessary to invest a large amount of capital and strength in the construction of brand promotion and marketing networks, and foreign trade processing is often OEM production, and sales are not a problem.
Therefore, the enthusiasm of China's energy-saving lamp enterprises in domestic sales promotion is not high, which ultimately affects the popularity of energy-saving lamp products in China.
Yu Guande, an electrical engineer at the Architectural Design and Research Institute of Zhejiang University, believes that under such circumstances, it is particularly important for government departments to drive out the market's economic order, crack down on counterfeiting and infer the products that affect the "reputation" of energy-saving lamps.
At the same time, relevant government departments should also support famous products, encourage some leading enterprises to promote in the domestic market, accelerate the survival of the fittest in this industry, establish a national brand that can compete with foreign brands, and use the power of technology and market to reduce The cost of energy-saving lamps will enable this country's products to enter more ordinary people's homes and open up a broader market.
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