Suning opens the "Pingjing Battle"

According to reports, Suning Yunshang Group held a high-level internal meeting at the Xuzhuang headquarters in Nanjing to mobilize the group to promote “preparation” for the upcoming double eleventh. Some analysts believe that Suning's referendum is his old rival Jingdong.

Suning, the director of Suning's Tesco Content Product Operation Center, told us that Suning will directly face the main competitors in the 3C category during the double 11 period:

Min Qing: The first is that the 3C product's market concessions and profit-making activities are directly against our competitors, ensuring that our prices are lower across the board than it is. In addition, the main venue's merchandise will have a lower discount of 15% to 20%. Second, it is the speed of service logistics, including the integration of our home appliances delivery and installation, and competition in service and efficiency.

Suning COO Hou Enlong Hou Enlong released four words on Weibo: Ping Jing Battle. Some people say that the meaning of this sentence is "Jing Ping Jingdong." In this regard, we sought confirmation from Zhai Qing. He did not answer it positively, but said that everyone could “see the picture and speak”.

In fact, it is not only the Suning family who are hard-working for the double eleven. Not long ago, Alibaba Group CEO Zhang Yong announced that this year’s double 11 command will move to Beijing; two days ago, JD.com CEO Liu Qiangdong and Tencent’s Chairman of the Board and CEO Ma Huateng jointly released the “Jingtan Plan”. Think it is for the upcoming double-eleven platform propaganda.

The main content of the “Jing Teng Plan” is that Jingdong’s merchants can place advertisements on the Tencent social network and divert it to their own Jingdong store or event page. Insiders pointed out that the common ambitions of JD.com and Tencent should be a new era in which they will jointly launch "social and e-commerce."

At present, this year's double 11 will be Ali's teaming up with Suning. The combination of Jingdong and Tencent will, to some extent, be seen as a direct collision between the Ali camp and the Tencent camp. According to Lu Zhenwang, an e-commerce expert, this is only the beginning:

Lu Zhenwang: Whether it is between Suning and Jingdong, or between Jingdong and Ali, the competition is in a heated state. The largest market share of e-commerce is now in Ali's hands. Many advertisers advertise and trade on it. Although Jingdong occupies the largest amount of traffic, it still occupies the market. Therefore, Jingdong must form an alliance with Tencent to grab Ali's “cake”. This process must be long-term. Double 11 is just the beginning.

Since the beginning of this year, China's Internet industry has undergone drastic changes. It has repeatedly staged the industry's leading mergers and acquisitions, such as the merger at the beginning of the year. In April, 58 the city merged with the market. In the beginning of October, the US group merged with the public comment.

Behind these companies are Alibaba or Tencent. Since Ali and Tencent can “love each other”, why should they “kill each other” when they double? Lu Zhenwang, an e-commerce expert, said that the competition between the two companies is far more than cooperation.

Some people think that the tendency of China's Internet industry to be divided by BAT is becoming more apparent. After the cooperation between the American Mission and the public commentator, we found that the last remaining side of the market was Baidu’s glutinous rice. On the other side, it owned Ali and Tencent to support the public comment and the US Mission. The O2O market was eventually returned to BAT. After Alibaba.com acquired Youku Tudou for $4.5 billion last weekend, the online video industry has become almost a BAT game.

In May this year, some media had drawn a picture to show the industry layout of the "BAT" Big Three. From the illustration, BAT's business involves e-commerce, media games, social media, search portals, and geographic locations. Services and other fields. Each giant’s company has a number of small companies that have close links with them. Lu Zhenwang, an e-commerce expert, said that in the future, most of the Internet in China will belong to BAT.