On May 10th, Tencent & Jingdong Daping Ecological Strategy New Product Launch was held at Jingdong headquarters. This is the first time that Tencent and Jingdong have conducted in-depth cooperation in the OTT field.
Tencent Video reached a deep strategic cooperation with JD.com and JD.com, and announced that it will launch a new smart TV product to achieve “seeing and buying†under intelligent voice control. The first batch to participate in customized machines are Samsung, Philips, Toshiba, Changhong, and TCL.
The custom-tailored smart TV voice system will be provided by Tencent, which will not only enable basic movie search requirements such as video search and volume control, but also meet the needs of listening to news, watching stocks, and watching the weather.
Jang Dong, the person in charge of Jingdong’s smart division, introduced that there are two scenarios for triggering at the moment: one is to implement an implant or pre-produced content within the video and resources; the other is the boot screen and pause screen of the TV. Preplanted advertising space inside.
In terms of content, it is mainly the content of Tencent video, but the official introduction, even if there is no Tencent video content, does not affect the user's use of voice to control the vertical application of the entire TV. “We are not just a voice platform within the Tencent video TV app, but a voice solution for the smart TV service platform.â€
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