You may not believe it! TV is easy to buy wrong

· The best partner for young people - Internet TV

Under the Internet environment, Internet TV has rapidly grown from two or three companies to more than a dozen at present. The speed of spread can be described as amazing. Living in the era of Internet information with such advanced information, we are very clear about what kind of information we want to obtain. Therefore, watching television is more targeted. The point-to-point broadcast viewing mode has basically replaced the traditional way of watching TV. The strong intrusion of Internet TV has also brought a lot of pressure to traditional brands.

The main cost-effective strategy of Internet TV is very consistent with young people's buying tone. Since most Internet TV manufacturers do not produce TV screens and other components themselves, they are buying from each manufacturer in batches, so basically the pricing of products is based on hardware. The price itself, which is why many manufacturers claim to not make profits from hardware. However, not relying on hardware to make money also has certain drawbacks, that is, if there are price fluctuations in TV components such as screens, the prices of Internet TV will inevitably increase.

The reason why Internet TV is very suitable for young people, there is a very important reason, that is, rich resource content. Whether it is a movie, TV series, variety show or other resources, it has achieved full coverage. Nowadays, young people's chase plays are usually all night long, do not chase after the uncomfortable rhythm, so Internet TV this point-and-shoot viewing method is also very able to meet the needs of young people, popular young people's favor.

If you are constantly watching Internet TV, you will surely see slogans such as "Designed for young people", "The first TV for young people", and "Send to young people in struggle." Indeed, the characteristics of Internet TV are indeed tailored to young people. The relatively low price, high cost performance, and rich content resources all seem to be closely related to young consumers. Although the popularity of Internet TV has declined in 2017, it is undeniable that it is still the best TV category for young people.

Parents' loyal companions - traditional TV + cable set-top boxes

For a generation of parents, the appliances in the home are more and more intelligent, but the products that are too smart are always difficult to integrate into their lives, and the television products are the same. Now, after 80s, it has basically become the main group of people in the society. After the 90s, they gradually started to work. For parents who are not rich in entertainment life at ordinary times, we should understand their need to watch television and purchase suitable for parents. Their television products.

Generally speaking, parents often love to watch news programs, legal programs, or catching up with synchronized TV shows. They have become accustomed to sitting in front of televisions to watch the corresponding programs on time. At the same time, it seems that for them, what kind of display technology is used in televisions is not so important. Seeing them clearly seems to be their only criterion. From these two points of view, smart TVs with operating systems and relatively expensive joint venture brands are obviously not suitable for them.

At this time, domestic TV plus cable set-top box seems to be the best choice. The advantage of domestic brands is that products are relatively secure and there are certain advantages in the aftermarket. At the same time, domestic brands have accumulated for many years in the display technology field, and they have also cooperated closely with foreign manufacturers, so they are relatively reliable in display technology and can absolutely meet the requirements of their parents. Because the content that parents like to watch is relatively less abundant, cable set-top boxes are also very necessary. At present, cable set-top boxes also have the function of looking back.

Another point to consider is that some people’s parents may be relatively young, and the ability to learn smart products is also very fast. At this time, we can consider buying another smart set-top box. The smart set-top box is similar to the Internet TV in the box, but also has an operating system built-in. At the same time, the content is relatively more abundant. In this way, parents can switch between wired content and internet content, with a few more options.

High-end users of the mix - joint venture brand + smart set-top box

As we all know, television products are currently divided into three categories, namely joint venture brands, traditional brands and emerging Internet brands. For high-end users, the TV audio and video experience and industrial design are generally very important. Therefore, the joint venture brand has become their first choice. Indeed, Japan, South Korea, and other joint venture brands such as Samsung, Sony, and LG have left a deep impression on entering the country from early on. Until now, we cannot deny that TV's core display technologies (QDs, OLED, HDR, etc.) are cutting-edge technologies. In the hands of Japanese and Korean manufacturers, their innovations in technology are still very commendable.

For high-end users, the TV products with high cost performance and low price strategy are obviously not in line with their requirements. The price has become a minor issue, and it is replaced by unique design and outstanding quality performance. For example, at the beginning of this year, Sony released BRAVIA A1 OLED TV at CES in the United States. Its unique ultra-thin easel design and screen sounding black technology successfully attracted many high-end users, causing a sensation.

High-end users can't deny that there are very high requirements for audio and video effects, but content resources are also factors that they consider. Limited by the restrictions of TV licensees, joint venture brands often do not have strong competitiveness in content. At present, competition for content resources, including Internet TV and traditional TV brands, has become increasingly fierce. Some stand-alone brands such as stand-alone plays and home-made plays are difficult to see. Therefore, it is necessary to use a joint venture TV with a HD box.

Written at the end:

The strong outbreak of internet thinking has also caused drastic changes in the television industry. Some traditional veteran TV manufacturers have already been eliminated by the market because they cannot keep up with the pace of the Internet era. This article clarifies for each reader what kind of TV products different people should buy, or what they should use. Many people have said that they do not like to watch TV now, or that there is nothing to watch on TV. Perhaps, the TV products you purchased simply do not meet your viewing needs.