ZTE will introduce Qualcomm’s 28nm chip as a high-end handset

On June 25th, in order to demonstrate its resolve to enter high-end mobile phones, Zhai Yulun, chief technology officer of ZTE's mobile phone system, disclosed that ZTE will not only increase the allocation of the thousand yuan smart phone, but will also introduce the first high-pass 28nm in the industry. The chip made high-end mobile phones and has paid high-paying foreign high-end designers.

From Qianyuan Machine to High-end Mobile Phone ZTE Corporation announced that it officially entered the high-end mobile phone 10 days ago, and launched its first high-end mobile phone brand, “Zhiguan”, priced at more than 2,000 yuan. Last year, ZTE’s mobile phone business achieved tremendous growth, but its profit margin dropped sharply, which caused great pressure. As a result, ZTE vowed to increase the profit margin of its mobile phone business.

Zhai Yulun, chief technology officer of ZTE's mobile phone system at the Asia Mobile Communications Exhibition, said that ZTE's mobile phone upgrades started last year have achieved certain results. In the first quarter, ZTE’s global mid-range handset Blade shipped 10 million units, which is also the domestic Android phone number. A shipment of more than 10 million people shows that ZTE is no longer a thousand yuan and entry-level mobile phones.

He believes that the key to entering high-end mobile phones is to match talent and technology. To this end, ZTE recruited high-end designers and internalized the patent reserves for smartphones. At the same time, ZTE will introduce high-throughput 28-nanometer mobile phone chips.

The 28-nanometer chip is currently the most high-end mobile phone chip. The chip's main frequency has already exceeded 3GHz, and its smaller size and lower unit power consumption. However, the supply of this chip is tight. It is unclear when ZTE will introduce a 28-nm chip mobile phone.

Smartphone shipments already accounted for 30%

He also revealed that last year, ZTE smartphones sold 15.8 million units, which accounted for only 20% of terminal sales, but it accounted for 30% in the first half of this year.

Lu Qianhao, the head of ZTE’s mobile phone marketing department, said that in the first half of this year, ZTE had pulled up the configuration of the thousand yuan smart machine from a 3.5-inch screen to a 4-inch screen; the 800M memory was upgraded to 1G. Above, but the price does not change.

For some domestic Internet companies want to do mobile phones, Yu-Lun Lu said that this is a good thing, whether Internet companies can do a good mobile phone, the key depends on its own Internet business can do a good job, light hardware, they fight traditional mobile phone manufacturers.

He also pointed out that the current competition in the mobile phone industry is fierce. Apple’s strong point is that its operating system is very strong and its vertical integration capability is also very strong. There are too few such enterprises, and domestic Internet companies are relatively open. They are integrated and find a It is easiest for mobile phone companies to make handsets for OEMs, but the key is to have core competition points.

The first TD-LTE mobile phone may sell LTE to Softbank is a major strategy of ZTE, and Qiu Lun said that although more than 200 trial networks are under construction in the global TD-LTE, the total volume is still relatively small, and there are 30 commercial contracts. Among them, ZTE won eight TD-LTE commercial network contracts, including those for Japan's Softbank, Hutchison Sweden, and Hong Kong mobile communications.

Wang Shouchen, vice president of ZTE Corporation, expects this year's 4G business revenue contribution to the wireless sector will increase to double digits, and further grows to 20% to 30% next year. This year and next year will be an important period for LTE network construction and on TD. - According to Wang Shouchen, an LTE business handset, ZTE is in talks with Japan’s Softbank to discuss the sale of the first TD-LTE handset.

He also said that the difficulty of TD-LTE mobile phones is to reduce power consumption, and it is necessary to continuously increase the speed of mobile phones. Moreover, its technology is more complex and requires multiple systems to be grouped together to make multi-mode mobile phones. Therefore, it takes a long time to launch. some.