How about Huawei Glory v8? From the actual experience, Huawei glory V8's rendering effect on VR content is also remarkable. However, Huawei glory really wants to directly enter the VR market, is it the next real player in the VR market?
In October, various mobile phone manufacturers basically started the crazy mode again, and constantly released new mobile phones, released new marketing charts, and kept making momentum. Huawei's glory mobile phone is no exception, but this time Huawei's glory directly refers to the high-end, its most powerful model Huawei glory V8 sponsored the Yuanmingyuan VR Creative Competition.
According to reports, this competition will focus on the original content and display works of AR and VR with the cultural connotation and heritage of Yuanmingyuan with the theme of Yuanmingyuan Park, the park's ruins and related historical subjects. The contest was jointly sponsored by Yuanmingyuan and Beijing Shichuang High-Tech Development Co., Ltd., and was exclusively sponsored by Huawei Glory V8. It was one of the series of activities of “Zhongguancun Innovation and Entrepreneurship Seasonâ€.
As we all know, Huawei Glory V8 has a 2K resolution screen, and from the beginning of the design to consider the support for VR, is also one of the few devices in the domestic mobile phone market that can cope with the VR experience. From the actual experience, Huawei glory V8's rendering effect on VR content is also remarkable. However, Huawei glory really wants to directly enter the VR market, is it the next real player in the VR market?
To understand this, we are still talking about the current situation in the VR market.
VR (Virtual Reality Technology) and AR (Augmented Reality Technology) are now two of the most cutting-edge technologies. It is said that cutting-edge technology may be somewhat inaccurate, but considering that although it has already begun to be applied, the limited and limited support content, the high hardware cost, and the complexity of processing operations have not yet reached the stage of popularization.
I remember a couple of years ago, many of my friends went to join the entrepreneurial army in the VR field. At that time, I wondered, is VR going to be popular soon? Can consumers really afford high VR devices? How many companies are making complex content on VR devices?
In fact, the facts have also verified my doubts. According to statistics, after January this year, there was no domestic VR company with hundreds of millions of financings. It can be said that the capital market is becoming rational. They clearly understand that the VR market may start later, at least not now that these startups specializing in VR can do the job.
In fact, VR is neither the Oculus Rift nor the HTC Vive, which is thousands or even tens of thousands of devices, nor is it a simple box of tens of dollars. VR is a system that must include display devices, computing devices, and rich content while providing a viable price. So many difficulties, not a startup can shake.
Where is the road ahead? Giants entering or will set the toneWhere is the development path of VR, in fact, Sony has given us a direction. Sony recently launched the PlayStaTIon VR, which is priced at $399. It is reported that there are more than 40 games built in, and the first effect is gratifying. Sony can even surpass HTC Vive and Oculus Rift, and the market generally thinks so.
In fact, this confirms the previous judgment that the VR system is not an area that is suitable for the entire control of the startup company, and it is likely that the company that eventually realizes mass production of VR products is not a VR company, it may be a game console company, or A mobile phone company, or an imaging company.
Starting from this idea, we can find the huge potential of Huawei Glory V8 to enter the market. The reasons can be seen from the following points:
First of all, high-performance smartphones are products with huge market demand, which is beyond doubt;
Secondly, we found that mobile phone chips are developing at a speed higher than Moore's Law. Now it is 14/16 nanometers. In the future, it will enter 10 nanometers or even 5 nanometers, so that smartphones have the ability to cope with higher HD VR content.
Thirdly, the cultural and creative industries are not only in the United States, but also develop rapidly in all parts of Asia. For the presentation of IP on various platforms, it can always attract many professional content creators to develop. This enthusiasm is not purely capital-driven, and there are more More culturally driven;
Finally, people have become interested in the VR market. As long as there is a practical system solution and it is evolving, it will eventually turn the entire market into a puppet.
Huawei's ambition to establish a VR flagship mobile phone benchmarkHuawei Glory was established on December 16, 2013. After several years of development, it has become a truly global mobile phone brand. According to the data, in 2015, Huawei's glory mobile phone shipments exceeded 40 million units, with an overall sales revenue of approximately US$6 billion. It has successfully entered 74 countries and regions, while its brand satisfaction in the Chinese market is as high as 91%.
Huawei’s glory for young people, its brand slogan is “Be brave to be yourselfâ€, advocates “doing mobile phones for young people, insisting on quality, innovation and serviceâ€. In this direction, enter the VR that young people are very concerned about. The field, which not only meets the user's attention, but also increases the brand's innovation, is a very forward-looking and necessary step.
It can be found that the entire Huawei glory team is developing in the direction of product innovation and content creativity, and does not give up because of temporary technical restrictions, because the market where users have demand often indicates a huge opportunity. Take Wang Xiaodong, the marketing director of Huawei's glory, as an example. As a core founding team member, it has successfully built a number of models such as Huawei's glory quad-core, Huawei glory 4C, Huawei glory 6Plus, and witnessed Huawei's glory among the world's most influential Internet. The journey of one of the mobile phone brands. It can be said that in the face of the market, Huawei's glory team has done "courage to be yourself."
Similarly, driven by this core value, Huawei Glory launched the 2K screen flagship Huawei glory V8 this year. Once it was launched, it won with complete functions, fine workmanship, and avant-garde design with 2K screen support VR. The market is welcome. Huawei Glory V8 has set a new benchmark for the flagship machine through its dual-lens, long battery life, 2K screen and VR core selling points, with the ultimate experience brought by the new evolution of photography, battery life and performance.
Using Huawei's glory V8 flagship to cut into VR, using the big IP of Yuanmingyuan to incite the creative inspiration of VR content, in the world's first virtual reality technology (VR) vertical incubator - Zhongguancun virtual reality space to cultivate the future VR technology power, Huawei glory is clearly Steadily proceed to the pace of entering the VR market.
Take the trend, either the layout or lose foreverWhy is Huawei glory actively deploying the VR market? We are back to this topic. In addition to the huge potential of the VR market, one thing we can't ignore is the character of Huawei.
We all know that Huawei and Huawei glory mobile phones have adopted their own CPU, which is the Kirin chip. From the previous road, the powerful Kirin 960 will be launched this year. When most domestic brands are forced to follow the pace of international chip giants, the huge market opportunities that Kirin chips bring to Huawei and Huawei's glory mobile phones are very obvious, and Huawei and Huawei glory mobile phones are in the domestic market. Status and continue to support its move to a higher level in the global market.
We must know that the history of Huawei's Kirin chips is actually very long. In 2004, when it was founded, it mainly used some industrial chips, supporting networks and video applications, and did not enter the smart phone market. In 2009, Huawei launched a K3 processor test water smart phone, which is also the first smart phone processor in China, and it has been out of control. In 2012, industry insiders also said that although Huawei's chips are a little bit worse, they can be an effective supplement, but the breakthrough of technology has shocked everyone. In a few years, Kirin chips, such as the wild horses, have now their products. Widely used in the world's flagship mobile phones.
On the other hand, it has become an industry consensus to invest in the VR field as early as possible. In these few days, Peter Westbaka, the father of the famous mobile game Angry Birds, also said that the sooner you devote to VR, the better. It is now. History and reality have clearly shown that in the face of an industry that may be very large in the future, either layout or struggling, it is possible to catch up with the trend of the market, and the opportunity will never be lost forever. It will only push others farther.
As Wang Xiaodong, the marketing director of Huawei's glory, pointed out, let VR/AR enthusiasts and teams play their best to imagine the Yuanmingyuan in their hearts. This is the brand spirit of Huawei's “Brave to Be Yourselfâ€, the concept of brave exploration and innovation is very Fit. With the idea and constantly working in the direction, it is possible to reach the final destination.
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