Appliance market swells healthy assembly number

With the improvement of living standards, people are paying more and more attention to health. Healthy consumption has become a trend of consumer electronics. In order to comply with the growing mental health of consumers, home appliance manufacturers have taken the product of reducing air pollution and improving human health as the main direction for development and marketing. At the same time, health-related products such as healthy air conditioners, healthy refrigerators, healthy washing machines, healthy microwave ovens, health care appliances, health appliances, and environmental home appliances have also made strong appearances. The home appliance market is suddenly sounding an assembly number for a healthy mobilization.

Health function is standard and living in the era of electrical appliances is happy, but this happiness also needs to pay a price, because electrical appliances bring us convenience and ease, but also led to a variety of modern diseases, such as air conditioning disease, television Disease, refrigerator syndrome, etc. In order to change the health drawbacks of traditional home appliances and meet the growing health needs of consumers, home appliance manufacturers have focused on health and spared no efforts to research and develop and promote health products, so that home appliances can turn from ordinary life appliances to healthy products. Recently, the reporter saw in some home appliance stores in Beijing that almost 90% of household electrical appliances have health functions, and health functions are the standard of home appliances.

The reporter saw that for air-conditioner diseases, air-conditioning companies have introduced new products with antibacterial, formaldehyde, new air and other health functions. Healthy air-conditioning has become the mainstream of the air-conditioning market. In response to the problem of pollution in refrigerators, refrigerator companies have introduced functional health products with freshness, freshness, antibacterial, and bactericidal properties. Concerning the problem of washing pollution, washing machine companies shouted out the slogan of healthy washing, and introduced a healthy washing machine with ozone sterilization, silver ion sterilization, and antibacterial functions. In view of the TV's impact on vision, color TV companies have launched products such as non-flash TVs and eye-protection TVs...

The reporter also found that large home appliances such as air conditioners, televisions, and refrigerators have hit the health field. Air purifiers, soya-bean milk makers, foot tubs, massage chairs, and other small household appliance markets are also popular and have become hot products that consumers are chasing.

Wu Shangjie, deputy dean of the China Household Electrical Appliances Research Institute, pointed out that as people pay more attention to health, the demand for healthy appliances will also increase, especially as the aging society approaches, the demand for social life will change greatly. This traditional industry is also facing an inevitable new change. In this revolution, healthy living and healthy consumption have become the focus. Today, home appliance companies focus on health, not only to meet consumer demand, enhance market vitality requirements, but also the innovation and upgrading of home appliance companies, out of homogeneity hope.

Large-scale development of health care products Social development is accelerating, the pace of life is accelerating, work pressure is increasing, sub-health is spreading, and people with increasing living standards are increasingly concerned about the health of themselves and their families. All types of health-care appliances have become home appliance industry. New highlights.

The reporter saw in some home appliance stores in Beijing that the health care home appliance products are extremely rich and very popular with consumers. In the Zhongda Beijing Zhongda shop, large massage couches, small handheld electronic blood pressure gauges, dozens of electrical appliances with health care features, price ranging from tens of dollars to a few thousand dollars, come to buy advice The people are in an endless stream. "My father's body is not good and he often suffers from backache. With this massage device, he can massage himself at any time." Miss Zhu Zhuo, after seeing a massage massage hammer with a price of 200 yuan, is in front of her eyes. Bright, immediately bought it.

"Washing your feet before going to bed, sleeping practically, especially in line with the old people's living habits." Mr. Zhang said that consumers are specifically to buy health foot bath for their parents, and now the old people do not eat and wear, as children, the most hope The old man can be healthy, so buying health care appliances is a good choice.

The reporter asked about the health effects of the foot bath. The sales staff explained that it is like a miniature bathtub. Besides adjusting the water temperature, it can also relieve foot fatigue through vibration massage, infrared therapy, and water flow. “As the saying goes, the foot is the second heart of the human body, and the foot bath is very popular among consumers at the moment.” The salesperson is very professional in promotion.

In Gome Beijing Madian shop, the reporter saw that the electric heating foot tub, steam beauty instrument, massage belt, microcomputer massage mat and other health appliances are also very rich. A consumer who is currently choosing a beauty instrument told the reporter very humorously: “Love life, love beauty, winter, buy gifts to reward yourself, work is hard, and beauty is the most important.”

The responsible person of Suning Beijing Qingta Store told the reporter that since autumn, the sales volume of various small household appliances for health care has increased significantly, especially for the foot tub, and some consumers have bought several products. In addition to personal use, many are used as gifts. For friends and family.

Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, pointed out that in recent years, with the improvement of people's living conditions, health care has become increasingly high and health care appliances have become popular consumer products, and the market has great potential.

Environmental appliances are sought after With the improvement of consumers' health awareness, the quality of the home environment has been increasingly concerned by people, reducing indoor air pollution, improving indoor air quality, and protecting family health have become the pursuit of more and more families. As a result, environmental appliances such as air purifiers and humidifiers that are labeled with “healthy” labels are also ushering in the spring of the market. And with the advent of winter, such environmental appliances with improved indoor air quality are ushering in peak sales.

During an interview with a home appliance store in Beijing, the reporter saw that a salesperson was happily demonstrating a new air purifier for an old couple. The salesman skilfully opened the window at the counter, and a gust of wind blew the dust into the house. The purifier's LCD screen showed the word "slightly contaminated." “My asthma is old, and it is repeated in the winter and spring, and my throat is uncomfortable,” the grandfather told reporters. “Last month my son and daughter-in-law bought an air purifier for the newly renovated house. Months, the decoration is much smaller, and they also recommend that we buy one.”

In fact, air purifiers are not new. They appeared as early as 10 years ago. They were initially used by consumers to purify newly renovated indoor air to eliminate formaldehyde, but sales have been poor. As urban air pollution becomes more and more serious, air purifiers have been given merchants the ability to eliminate fine particles such as PM2.5, eliminate allergens, and other new functions. The main consumers have also gradually expanded to ordinary home users. Statistics show that sales and sales of air purifiers in China increased by 27% and 23% respectively year-on-year in 2011. It is estimated that from 2011 to 2015, China's air purifier industry will maintain an average annual growth rate of 30%.

In addition, the market for humidifiers in China is also very impressive. Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, told reporters that in 2011 China's humidifier industry sold about 3 million units, an increase of up to 60% year-on-year.

He pointed out that environmental appliances such as air purifiers are the sunrise industry. At present, environmental appliances are still in the initial stage of the home appliance market in China. Compared with developed countries, public places and urban families in China have only just started using air purifiers and other environmental-improvement-type appliances, and their per-capita share is still low. The market potential is very large. .

Health appliances into a new favorite The reporter found that in home appliances, there are health features of home appliances seem to be more favored by consumers, and for health functions, small appliances have a unique advantage.

Small household appliances are closely related to their daily lives, including various pots and utensils, cups, etc. are directly related to the health of consumers, so when the small appliances play health flag, more convincing than other home appliances. The reporter saw that on the market, not only health products with the word “health”, such as health pots, health cups, etc., but also food processing machines such as soya-bean milk makers, fruit juice makers, rice cookers, and electric cookers, will be used as selling points. Enjoyed by consumers.

In Zhongta Beijing Zhongta, the sales staff pointed to a rice cooker with a price of more than 1,200 yuan and told reporters: “Don't look at it's expensive, expensive and expensive. The average rice cooker just satisfies the need for cooking, but now People not only need to cook, but also pay more attention to health.Also is to make rice, the product that can keep the nutrients in the rice to the maximum extent is more attractive to consumers.As this rice cooker, can keep the temperature of the container at 108 °C, rice in this Temperature cooking can maximize the retention of nutrients.When the temperature is controlled at the boiling point of 108°C, the amount of amylose dissolved in rice is 50% higher than that of traditional steamed rice, and the in vitro enzyme digestibility of starch is increased by 2%. The taste index is also more than 2 times higher than that of traditional rice, and the chewing index is more than 1.6 times that of traditional rice. It looks simple, but the nutrient content is closely related to cooking time, temperature and pressure. It will destroy the nutrients and it will reflect the value of this new type of rice cooker."

The explanation of the sales staff attracted a lot of consumers. One of the consumers surnamed Song bought two units on the spot after listening to the introduction. He told this reporter that he originally used ordinary products, the price is only 100 yuan, listening to colleagues that such products made of rice is delicious, nutritious, so I also want to change one. He said: "The nutrition is not good or not, at least delicious, can give people a real feeling. Although the price is expensive, but still able to afford. Give parents one, but also let the elderly enjoy high-tech products, maintain the body Make filial piety."

The person in charge of the Beijing Zhongta Store of Dazhong University told the reporter that since the autumn, the sales of soya-bean milk makers and juicers have been very good. Many consumers feel that these things are more assured of themselves. At present, the sales volume of such products has increased by nearly four times than usual. to make.