How to build smart phone micro-industry ecological chain

Smart phones are the hot industry nowadays. However, although many companies have entered, the smart phone field is not as simple as imagined. First of all, we must be clear that our country and society are currently in a transitional period. In the past 30 years of reform and opening up, information technology has played a role in many aspects such as society, economy, and life. In this context, the mobile Internet has promoted a "micro-industrial ecological chain" that is completely different from the past industrial ecology. So how to build a smart phone micro-industrial ecological chain?

First, what is micro-ecological chain? What will Micro-ecological Chains Bring to Smartphone Businesses? I believe most users or consumers will have one or more “cards” in their wallets. If we do an experiment and take all the cards away, how much will our lives be affected? I believe many people will feel inconvenient, and even more may lose their sense of security. Because these cards may already cover all aspects of our lives, at a certain level, our existence in this society is made up of these cards. There are many different types of cards, but their essence is to prove their identity and then help us get some services. But in the near future we may not really need to bring these cards to our body. Instead, we only need to carry a mobile phone. Whether you pay for a card or check in at a hotel, many activities related to your life and work need only be solved with a light brush. In the future, mobile phones can become your wallet, e-ID card, fuel card, and many other features. The reason why the mobile phone is so magical is that the micro-ecological chain created by the NFC (Near Field Communication) function is able to integrate your identity information into the NFC chip on the premise of ensuring security. This is mobile. Connected era micro-ecological chain. It is different from the traditional industrial chain. It does not emphasize logic and spatial layout, but rather based on the new features of the mobile Internet and the resulting business relationships. This kind of cooperation has natural advantages, and it is also benefiting from the continuous advancement of economic transition and becoming more stable.

It is precisely because of this micro-ecological chain that mobile phones can form a new industry together with supermarkets, airports, hotels, banks, etc., which have no relation with the original, and bring new business opportunities to enterprises in the industry chain, and generate new ones. The business model provides these enterprises with more guarantees during the economic transition to cope with the impact from the outside world.

NFC is just a simple manifestation of the micro-ecological chain. Just as several issues mentioned at the beginning of the article, it can be said that in the economic transformation driven by the development of the mobile Internet, all industries have already been covered, and for related industries, The only way to cope with this tidal wave of changes is to find a position on the microecological chain as soon as possible and to have the ability to promote the smooth operation of the microecological chain through its own active transformation. Only in this way can we gain greater room for development. For smart phone manufacturers, not only to adapt to the changes brought about by the mobile Internet, but also as a driver, but also to create their own competitiveness by creating a micro-ecological chain around themselves, and to face the already Bring differentiated products.

Second, HTC micro-ecological chain HTC promoted the popularization and development of smart phones, although not deliberately, but from the beginning of its birth has begun to follow the concept of micro-ecological chain model to request themselves, and thus establish with partners relationship. Until now, HTC has established its own position in different micro-industry chains, not only responding to the impact of economic restructuring, but also in its own way to promote the economic transformation forward.

In the eyes of most people, HTC is a mobile phone brand, but it has changed in HTC's own eyes. What is the relationship between a mobile phone and driving experience? GPS navigation? Listen to the songs in your phone? Through the cooperation of micro-industry chain, HTC's new products have brought their proud HTC Sense experience into the car. Through mobile phones, people can improve the performance of car functions and audio systems, even if it is only an economical family car. Can enjoy the enjoyment of comparable luxury cars. What role do you think the mobile phone can play in the living room? Just answer the phone? Also through the micro-industry chain cooperation, HTC can expand the screen of the mobile phone to the high-definition television or computer screen at home, and people can use their mobile phones for entertainment and work. What is the upper limit of mobile phone memory? 64G? 128G? Or 1TB? In the past, we could only work with partners to improve storage technology and strive to place more and smaller flash memory particles in mobile phones. However, now that we have mobile Internet, we have micro-ecological chain support and HTC provides him with There is no limit to the storage capacity of your mobile phone product. This has been achieved in our released products.

The NFC application is not a blueprint for a few years. In June of this year, we will launch a brand-new NFC-enabled mobile phone based on the micro-ecological chain. This will make the mobile phone no longer solely a communication and computing tool, but will be closely related to people's daily lives. This is the change that micro-ecological chain brings to HTC.

The micro-ecological chain allows HTC to focus on longer-term locations instead of just on mobile phones; it can extend HTC’s brand experience to all aspects of life; it can make many people’s dreams a reality without relying solely on His own strength is struggling to seek a breakthrough at a certain level.

Third, using innovation to promote the micro-ecological chain Micro-ecological chain looks like a more common brand cooperation, but its essence is the industry's continuous integration and re-division. In this process, the innovative spirit of a company is particularly important, because only companies that dare to innovate can truly discover the value of the micro-ecological chain, and can really find a suitable direction for the company's in-depth development on the micro-ecological chain. In fact, a lot of cooperation and innovation could not be achieved and realized in the first place. A large part of the reason is that the first driving force is not innovation but benefits. However, in the long run, if we want to have a long-term perspective in the highly competitive smartphone market, innovation should be the main theme forever.

For enterprises, what is the ultimate purpose of maintaining a sense of innovation and discovering and creating a micro-ecological chain? Different companies may be able to give seemingly different answers, but in the end it is all about improving the user experience that they bring to consumers. This is why the topic of "experience economy" has been repeatedly mentioned. Experience this seemingly simple word, in fact, has the most extensive connotation, because no matter what company can build relationships with experience, it may be our common user experience, or the experience that the company or brand brings to the partner.

No one will deny that we are now in an era of rapid change. Excellent companies are often good at taking the initiative to change their embrace of change. Enterprises that can take the initiative to change can become the driving force behind the development of the era.

Now that the mobile Internet is booming, the tentacles of economic transformation have been extended to include various fields including life, society, culture, economy, finance, and even national security, as long as we persist in thinking about the development of our own companies in the micro-ecological chain. It will certainly be able to find the opportunity for development, it will certainly be able to create a superior enterprise.