BOE's third-quarter performance turned over and OLED technology seized the opportunity

Recently, the three-season report released by BOE, a leading domestic panel manufacturer, showed that from July to September 2013, BOE realized a total operating income of 8.52 billion yuan and a net profit of 499 million yuan, a quadrupling year-on-year and four consecutive quarters. profit.

BOE predicts that if the fourth quarter of this year continues to maintain the net profit level of 500 million yuan in the third quarter, the annual profit is expected to exceed 1.8 billion to 2 billion yuan, up about 6 times that of 2012. If the goal can be achieved smoothly, this will be the biggest profit year for BOE in recent years.

At the same time, BOE has also begun to occupy a place in the international arena. In August this year, market research firm DisplaySearch released a report showing that LG Display shipped 44.35 million units (25.3%) in the second quarter of 2013, ranking first in 15 consecutive quarters. In the first half of the year, Samsung's display reached 70.38 million units, ranking second with 20.7%, followed by Innolux and AU Optronics. BOE ranked fifth with 21.73 million units.

Net profit doubled year-on-year, and full-year profit is expected to reach 2 billion

According to BOE's third-quarter earnings report, BOE realized a total operating income of 8.52 billion yuan from July to September, and the net profit attributable to shareholders of listed companies reached 498 million yuan, a year-on-year increase of 229.68%, quadrupling. In the first three quarters of this year, BOE's net profit totaled 1.36 billion yuan.

This is already BOE's profit for four consecutive quarters. Prior to this, BOE suffered losses for several years, and it also issued large-scale financing, which made many investors doubt the development strategy of BOE. Until the third quarter of 2012, BOE's net profit attributable to shareholders of listed companies was approximately RMB 152 million, a significant increase of 116.34% year-on-year. After that, BOE began to make profit every quarter.

Bai Weimin, vice president of China Electronics Video Association, said that during the period from the second half of last year to the end of May this year, the sales of 32-inch LCD TVs in China's household electrical appliance enterprises increased sharply, which directly led to the demand for 32-inch LCD panels for home appliance companies. Zeng, and at this time, the production line of domestic panel enterprises led by BOE just caught up with this good market, and after years of development and accumulation, BOE's production line has already achieved mass production, and the yield rate is also high.

BOE predicts that if the fourth quarter of this year continues to maintain a net profit level of 500 million yuan in the third quarter, the annual profit is expected to exceed 1.8 billion to 2 billion yuan, which will be about 6 times higher than in 2012. If the goal can be achieved smoothly, this will be the biggest profit year for BOE in recent years.

New value-added products lead the way in the layout of new technology

Touch, big screen, and OLED have become the key words of this year's tablet industry. These are also the direction of BOE's efforts.

In November of this year, BOE launched the world's largest 98-inch 8K ultra-high-definition display, pushing ultra-high-definition display to the extreme. It is reported that BOE 8K display resolution is as high as 7680×4320, and the display effect is 16 times of the current mainstream HDTV resolution. The 8K Ultra HD display is extremely detailed and covers the entire field of view of the human eye, giving viewers an excellent sense of presence.

8K ultra-high definition display large screen can be widely used in commercial fields, such as broadcast centers for large-scale sports events, concerts, conferences, top-level art exhibition halls, telemedicine, security monitoring, etc. It is also expected to upgrade with hardware and software configuration. Gradually applied to the family sector.

For a high-tech company, many core high-tech patents are indispensable. In May of this year, BOE had more than 10,000 patents. In 2012, the number of patent applications independently exceeded 2,500, and the number of patent applications ranked third in the world. In the interview with the media, BOE Chairman Wang Dongsheng said that the total number of technical patents of BOE is expected to exceed 3,000 this year. The number of R&D personnel per capita and unit output output is the highest in the industry.

Concerning the OLED new technology to replace the liquid crystal display technology, this year, Samsung and LG have launched commercialization of OLED TVs in the Chinese market.

Zhang Yu believes that in the future, liquid crystal display and OLED will coexist. Perhaps in a certain market, such as mobile phones, OLED demand will increase due to portability and performance requirements. However, in the large and medium size market, explosive growth will occur unless the price drops to 1.3 to 1.6 times the price of the LCD.

Liu Buchen, an expert in the home appliance industry, said that what is worrying now is that domestic companies are too optimistic about LCD TVs and refuse to enter OLEDs, leading to overall backwardness.

Although BOE still focuses on LCD layout, it also attaches great importance to new displays such as OLED. It is understood that BOE Ordos 5.5th generation AMOLED production line and Hefei 8.5 generation oxide TFT production line will be put into operation in November and December this year. Another new display production line of BOE's previous large-scale display production line - Chongqing's 8.5th generation new semiconductor display device and system project will be put into production in 2015.

Liu Buchen said that in fact, LCD and OLED production lines have certain commonalities, and some of them can be transformed. This is certain.

In recent years, the global touch screen industry has developed rapidly. Related agencies expect global touch screen sales to reach $28.5 billion by 2015.

In these respects, BOE is also actively deploying. BOE has begun to focus on deploying the touch screen market. BOE has planned touch screen production lines in Hefei and Chongqing. The main products include touch screens for mobile phones and tablet computers.

In addition, BOE stated that the company attaches great importance to wearable technology and is confident in the demand for display panels driven by its development. It has arranged relevant technical teams to study wearable devices with their own advantages.

Zhang Yu, vice president of BOE, said that the company has been committed to the research and development of ultra-high-definition displays in recent years. In the future, under the general trend of Internet TV development, the company will still focus on providing better display devices for the market, but the company is also considering timely. Involved in the display terminal system products, I hope to provide differentiated products for the market in the future.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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