On December 20th, Xiaomi Ecological Chain Enterprise Huami Technology recently announced that its sales growth in 2016 has been strong against the trend. The company has shipped more than 16 million smart wearable devices and annual sales exceeded RMB 1.5 billion.
It is reported that Huami Technology is one of the ecological chain enterprises invested by Xiaomi, mainly providing wearable equipment such as millet bracelets for Xiaomi.
Last week, Huami Technology also announced that its latest sports watch has sold 100,000 units in three months. "According to this achievement, we can rank in the top five in the global smart watch field." Huang Wang, founder & CEO of Huami Technology, said.
The global smart wearable industry experienced severe market turmoil throughout 2016, with Fitbit's share price plummeting, Pebble's owner and Apple Watch sales plummeting. However, according to market research and consulting firm IDC "Global Smart Wearable Shipments and Market Share Report for the Third Quarter of 2016", manufacturers focused on the sports market have achieved significant growth, such as the US sports watch brand Garmin. The market grabbed 5.7% of the market in the quarter, an increase of 12.2% compared with the same period last year.
"Like the Xiaomi Bracelet 2 released in June, Huami's smart watches are also positioned precisely for the user's sports needs, which has gained wide recognition in the market." Huang Wang said, "Therefore, the popularity of our watches is selling. Not surprisingly, the smart running shoes that Huami has launched in collaboration with mainstream sports brands in the industry have also achieved sales of more than 1 million pairs in 2016."
Based on huge hardware sales, Huami Technology has developed and operated more than 10 million active users of Xiaomi Sports App, and accumulated a large amount of user sports and sleep data on this basis. It is reported that Huami has officially established an artificial intelligence laboratory, and its sports and health medical big data business will be fully driven to AI-based technology in 2017.
“Hua Mi Technology is not only a hardware company, but also a human body data company. Huami Artificial Intelligence Lab is not only responsible for building our deep learning platform for cloud sports and health big data, but also working with third parties to lead our research and development. The first wearable chip based on deep learning." Huang Wang said.
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