â– In 2015, sales of domestic smart TV boxes reached 12.13 million units
First of all, let's take a look at a collection of smart TV boxes for big data in 2015. According to statistical results, a total of 12.13 million units of domestic smart TV boxes were sold in 2015. The quarterly sales were 2.935 million units in the first quarter, 2.996 million units in the second quarter, 2.948 million units in the third quarter, and 3.251 million units in the fourth quarter. From this set of data, it can be seen that in the first two quarters of 2015, the sales volume of smart TV boxes increased slightly, but in the third quarter, there was no trend of continuing to increase prices, but there was a slight downward adjustment. In the fourth quarter of 2015, it hit another record high.
Smart TV box sales in each quarter of 2015
The reasons for the decline in the third quarter were due to the 229nd document issued by the General Administration of Radio, Film and Television, which is the "Notice on severely cracking down illegal and illegal television network receiving equipment illegally and criminally." The announcement of the severe crackdown on illegal Internet TV boxes and video applications also affected some non-standard smart TV box manufacturers. As a result, sales of smart TV boxes declined in the third quarter of last year. After the rectification, in the fourth quarter after getting into the right track, the market environment was purified, coupled with the impact of double 11 and double 12 promotion seasons, so there was a new high.
â– 100% price TV box best-selling ratio of 40%
For smart TV box products, products in different price segments offer consumers a great deal of choice. We take the statistical results in the fourth quarter of 2015 as an example to see which segment of the smart TV box is the most popular among users. According to big data, the price segment products under 99 yuan, the market sales accounted for 9.6%; 100 yuan -199 yuan products, accounting for 40.9%; 200 yuan -299 yuan products, accounting for 33.1%; 300 yuan -399 Yuan products, accounting for 14.1%; 400 yuan -499 yuan products, sales accounted for 1.1%; 500 yuan -599 yuan products, sales accounted for 0.6%; 600 yuan -699 yuan products, accounting for 0.3%; 700 yuan -799 yuan products, accounting for 0.1%; 800 yuan products, accounting for 0.1%.
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Big data shows that the most popular TV boxes with a price of around $100 are the most popular
From this set of data, it is not difficult to find that the most popular smart TV box products in the market today are products with a price range of RMB 100-$199, accounting for a maximum of 40.9%. The second place is 200-299 yuan products, accounting for 33.1%, and the third place is 300-399 yuan products, accounting for 14.1%. The 400 yuan and above products have a lower market share, which shows that the high-priced smart TV boxes do not have too much market demand and are relatively niche products.
â– Lynx and Xiaomi are among the top manufacturers of traditional TV boxes
In the current smart TV box market, there are some old TV box manufacturers, such as Tianmin, Haimeidi, Infik, etc. There are also some new generation of Internet brands, such as millet, Tmall, and so on. So, in 2015, what is the market share of each brand? According to big data, in the online smart TV box market in 2015, the Top10 brand market accounted for sales: Tmall accounted for 22.0%, millet accounted for 18.7%, Infik accounted for 8.3%, and Tempest accounted for 6.8%. The proportion of special beauty accounted for 5.3%, Huawei accounted for 4.9%, Umdeng accounted for 4.3%, Haimeidi accounted for 4.3%, Skyworth accounted for 4.2%, and Kaibor accounted for 3.4%.
2015 brand smart TV box market sales accounted for
It can be seen that the current veteran TV box makers have no obvious advantage over the new generation. In the Top3 brand, Tmall and Xiaomi are divided into champions and runners-ups. Incumbent TV box makers only have Infinico finalists. To analyze the reasons, the advantage of Tmall Box lies in the favorable conditions for brand promotion. With the advantage of Tmall platform, it can be well publicized and allow consumers to understand products better. The millet box has a lot of rice flour support, and good value for money has also become one of the reasons for selling.
â– Android, Ali two systems become the main force of smart TV box
Like smart TVs, smart TV boxes also require the support of operating systems, just as computers need Windows systems. In the current smart TV box market, operating systems are mainly divided into Alibaba Cloud, Android, and other systems. Alibaba Cloud and Android smart system are widely adopted by many TV box manufacturers. According to big data, the fourth quarter of 2015, for example, uses a smart TV box with Alibaba Cloud system, accounting for 60.7% of the total, and uses an Android smart TV system. Boxes accounted for 37.9% of the total, and TV boxes using other systems accounted for 1.4%.
Android and Ali system become the mainstream platform of current smart TV boxes
On the whole, smart TV boxes using Android smart systems and Ali cloud systems currently occupy the mainstream position. Many smart TV box manufacturers pay more attention to the user's UI. They are available on Android or Alibaba Cloud systems and are customized to make it easier for users to use. As for how to distinguish between the two operating systems, it is actually very simple. In general, the Android smart TV box usually has a robot standard on the body, and a smart TV box using the Ali cloud system. The body will carry YUNOS and other words.
â– Only 40% of 4K boxes are not valued
As we all know, users are now demanding more and more resolution, from 720P to 1080P, to 4K ultra-high definition, the resolution has increased from 1366x768 to 3840x2160. So, is there a change in the resolution of smart TV boxes that are being sold in the market? According to big data, we use the data in the fourth quarter of 2015 as an example. In newly-listed models, models that support 720P resolution account for 0.1%, and models that support 1080P full-HD resolution account for 61.6. %, models that support 4K Ultra HD resolution account for 37.1%, and models that support other resolutions account for 1.2%.
Listed new varieties, 4K ultra-high-definition smart TV box is only 40%, or to 1080P full HD products
â– Why is the 4K smart TV box not taken seriously?
On the whole, the newly-listed products are mainly based on models supporting 1080P full HD, accounting for more than half of the total, reaching 61.6%. The emerging 4K Ultra HD resolution accounts for 37.1% of the newly-listed models. At present, the smart TV box manufacturers pay attention to the 1080P full HD market. It can be seen from the new listing situation that the 4K model does not occupy a high proportion. In fact, the reason for the analysis is not complicated. This is because it is considered that some users' home TVs are not 4K TVs and they still use traditional 1080P full HD resolution TVs.
Of course, there is another reason, that is, for smart TV box manufacturers, the use of 4K-class hardware chips is bound to increase production costs, in the current price competition in the market, no doubt low-end products are the best This point can also be confirmed from the previous big data. In addition, the shortage of 4K sources is also a problem. Although some manufacturers may be able to view online 4K video, overall, 4K content is still very scarce.
â– Write last
According to the forecast of big data, in 2016, the sales volume of domestic smart TV box market is expected to reach 11.62 million units. In fact, smart TV boxes and smart TVs are actually complementary to each other. Users who are not satisfied with the existing smart TV hardware configuration in their homes may consider purchasing higher-skilled smart TV boxes to upgrade smart TVs. For smooth watching videos, playing games and other applications. In this way, it saves a lot of purchase costs, which is the necessity of the existence of smart TV boxes. Many people think that the smart TV box is a sunset industry. Before the popularity of high-profile smart TVs, smart TV boxes will exist in the market and will not be completely replaced by smart TVs in a short time.
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