LeTV and TCL's hand in hand, many accidents

LeTV, which focuses on operating video websites, once entered the color TV industry with its subversive attitude two years ago and wanted to grab food in the fiercely competitive TV market. However, LeTV's cross-line move has not been easy, even by the traditional TV companies closed doors. The traditional TV representative TCL not only did not cooperate with LeTV, but instead extended his hand to iQiyi, successfully completed the marriage, and slapped a shot on LeTV.


From the box to the system battle, although LeTV entered the home appliance industry, although it was massive, it was still struggling. In the absence of hardware manufacturing and experience, LeTV entered the smart TV and mobile phones at the beginning of the controversy, the original closed home appliances industry has also frequently issued xenophobic signals, a number of heads of home appliance manufacturers declared: "do not join the ecosystem. "The new entrants represented by LeTV and Ali are confronted with traditional home appliance giants such as TCL.



TCL and LeTV reached a strategic cooperation


In the TCL shares, you can also see such posts "LeTV and Xiaomi are assembling TV, TCL is a brand TV."


With the Internet companies breaking through the shackles of the closed home appliance industry, the competition in the TV industry is no longer merely a matter of hardware, and home appliance companies are aware of the importance of operating systems, content, software, and operating models. And in today's home appliance industry, it is no longer in prison, and the increase in the share of each household appliance company is also aggression against its counterparts. If you master the advantages of Internet companies, you will undoubtedly occupy more territories.


Today, TCL is also unreliable. It has started to engage in capital alliances with Internet companies and formally “exhibit cards” in order to share the huge platform resources.



TCL and LeTV reached a strategic cooperation

Do you still remember the idyll of Daming Lake?


However, on the occasion of the high-profile testimony between TCL and Music Vision, do you remember to protect Tiki's idyll for three years from Daming Lake?


As early as 2013, TCL and iQiyi announced high-profile passionate love, and the two parties jointly launched new television products in September. It is reported that this cooperation is "exclusive exclusive cooperation," TCL led research and development, manufacturing and channel sales, iQIYI provides video services and other software content, "soft and hard", intended to be higher than the previous LeTV released a super TV under.


At that time, LeTV and e-commerce vendors were also in a state of incompetence. They announced that joint suppliers Sharp, Qualcomm, Foxconn, and CNTV, the partner of broadcast control platform, introduced 60-inch LeTV super TVs, which are considered to be traditional TV manufacturers. "Forcing the palace." TCL teamed up with Fantastic Art, and the main push was positioned at a mainstream size of about 46 inches. The price was lower than LeTV and it was to compete with LeTV.


As the biggest competitor of LeTV, which is also based on video, Iqiyi has long wanted to take down the status of the video industry's first brother, frequently falling early, even with TCL, trying to seize the entrance, taking the position of a video brother. .


By chance, LeTV reunited with iQiyi again because of the copyright distribution problem of "Where is my father?" As iQiyi’s relationship with Hunan Satellite TV gradually deteriorates, the LOGO and product placement of LeTV TV Super TV, which should have appeared in Where Did Dad Go2, was deleted by iQiyi without the consent of LeTV. , occlusion, or even change.



Iqiyi cooperates with TCL


Today, LeTV and TCL's in hand, many people's surprises. LeTV's involvement allowed TCL to return its love of Qiyi to its embrace, allowing iQiyi to be robbed of the “wife” and “children” being stolen.


Gibbs tossing and merging


For Jia, who loves tossing, idleness seems to be a sin. After playing TV, mobile phones, and automobiles, Jia boss began to formally engage in the capital level of the home appliance industry. Before this, Jia boss had just announced cooperation with Aston Martin and he had thrown billions of dollars to build factories in the United States. It seems that you can always see that Jia's face says "not bad money."


According to announcements recently released by TCL Multimedia and LeTV.com, TCL Multimedia has signed a subscription agreement with LeTV.com, a subsidiary of LeTV. LeTV will invest 2.267 billion HK dollars (approximately 18.75 million U.S. dollars) through LeTV’s wholly-owned subsidiary in Hong Kong. Billion Renminbi (RMB), subscribed for 3.4885 billion TCL Multimedia shares at a price of HK$6.5 per share.


After this round of investment, LeTV will become the second largest shareholder of TCL Multimedia, holding 20.1% of shares, and has 2 directors in its Hong Kong board of directors. The largest shareholder of TCL Multimedia is TCL Industrial Holdings (Hong Kong) Limited, which represents 50.45%.


Although 20% of the shares are still relatively large compared to the shareholding ratio of the largest shareholder, LeTV's involvement in the capital level of home appliance giants is still the first time. If this is the success of the two sides, it is better to say that LeTV is plundering the TCL Multimedia acquisition. "Gold Lithium Entertainment" was informed that LeTV did not deny that it would continue to increase its holdings of TCL Multimedia.


Preventing "derailment" is a top priority


This time, each of them has the cooperation of the resources envied by the other side. The two sides will carry out in-depth strategic cooperation in strategic resources and business models.


In terms of resource cooperation, the two parties will make the supply chain connect and connect the sales service system in series. At the same time, the respective "children" of both parties will be raised together.


TCL currently has more than 11 million TV+ smart TV subscribers, and it has more than 20 million home users in its network and over 20 million home users. LeTV has over 4 million paid smart TV users. With the advantages of both parties in content and platform, TCL will further enrich the content resources that can be operated, and LeTV will have more traffic entrances. The two sides also plan "third child" - joint research and development of new products.


The two companies will jointly develop high-end/ultra-high-end users, overseas users, and sub-divided home users.


For the TCL Group, which transforms the Internet, although small multimedia does not dominate, it has greatly increased the color of the Internet in the TCL Group's genes through this cooperation. With the help of LeTV, TCL has also officially transformed into an Internet company.


However, due to the interests of various parties involved, if you do not legitimize marriage, you will probably be derailed. LeTV also summed up the lessons, after all, there are lessons. In the love triangle with Cool and Qihoo 360, LeTV succeeded in getting rid of the cool sentiments of 360 in love.



LeTV, 360 and Coolpad


Jia boss used his unique charm to conquer one after another. After the spoils of Zhou Hongyi and Guo Deying, LeTV began to participate in iQiyi and TCL who had been in love for many years. Only this time LeTV extended its hand from the Internet and mobile phone ring to a broader range of traditional hardware vendors.

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