Nokia is born again, the smartphone market will set off another storm

On the evening of November 21st, Beijing time, foreign media reported that according to an official document published recently, Nokia plans to return to the smartphone market in 2017.

HMD Global Oy ("HMD"), the new home of Nokia mobile phones, announced its official operation today! HMD said it will launch an exciting new chapter for Nokia phones and bring a new generation of Nokia phones to consumers around the world. The first Android phone will be released in the first half of 2017, and will continue to launch Nokia brand-enabled phones.

What company is HMD?

The data shows that HMD is headquartered in Espoo, Finland, and designs and sells smartphones and function machines covering all types of consumers and price ranges. It is reported that HMD is a startup company consisting of the backbone of the original Nokia company.

Currently Samuel WL Chin serves as Chairman and Founder of the HMD Board of Directors. Samuel previously served as Chairman and CEO of Foxconn International Holdings Limited, a Hong Kong-listed company.

The Vice President of HMD Greater China is Mr. Xu Lixin. He served as General Manager of China for Microsoft's Mobile Devices Sales Group and Head of Sales for Nokia China.

Why is HMD responsible for operating Nokia branded phones?

In May of this year, HMD signed a strategic licensing agreement with Nokia to acquire the exclusive use of the Nokia brand in the next decade in mobile phones and tablet products. Today, the company officially put into operation.

In addition, HMD has created a unique strategic partnership model that has established strategic partnerships with leading international technology companies including Nokia, Foxconn International Holdings Limited (FIH) and Google. Among them, Foxconn will provide manufacturing services for HMD to ensure quality and innovation, and will also access HMD's world-class R&D resources.

Nokia is born again, the smartphone market will set off another storm

What is the new Nokia brand mobile phone?

According to the plan announced by HMD, Nokia brand feature phones will continue to be launched in the future.

In addition, the most important HMD will also cooperate with Google, the future Nokia smartphone will use Google's Android operating system. The first Android phone will be released in the first half of 2017.

Nokia's fine style will continue in the product features. HMD official said it will develop a series of new consumer-centric products that focus on innovation, quality and experience, while also adhering to Nokia's long-standing logo in design, durability and reliability. Sexual advantage.

In addition, HMD said that the company not only has the flexibility and entrepreneurial spirit of start-ups, but also has the most experienced and passionate leadership team and professionals in the industry. The HMD Global team is headed by CEO Arto Nummela and President Florian Seiche. The two will work together to open a new chapter in Nokia phones, and teams with extensive experience from different markets around the world will work closely with them.

Nokia is born again, the smartphone market will set off another storm

For the Nokia brand mobile phone comeback, see what HMD executives say?

Samuel WL Chin, Chairman of HMD Global, said: “Today is an exciting day for all of the company's participants. As one of the founders of HMD, I can see that our business has successfully passed a series of agreements. I am very satisfied with the completion and operation. Thanks to the joint efforts of all participants, we will promote new business, create new business models and open a new era for Nokia mobile phones."

HMD CEO Arto Nummela said: “Today is a happy day for HMD. For decades, Nokia has been one of the most famous and recognized brands in the world, and it is famous for its love and trust. Once again, the brand is introduced to smartphone users, which is the responsibility and desire of every HMD employee."

" Earlier this year, when HMD announced our vision for the first time, we received a lot of positive feedback from the industry. We are very happy to open a new chapter for Nokia mobile phones today. We think this is a golden opportunity and can be Consumers solve real-world problems and provide them with the outstanding quality and exquisite design that the Nokia brand is widely praised. Our team members are very talented and enthusiastic, and they will be committed to practicing our business in this unique strategic cooperation model. Commitment to provide reliable, sophisticated and fun Nokia phones to consumers around the world."

Brad Rodrigues, Acting President of Nokia Technologies, said: "Since the announcement of the Nokia brand returning to the smartphone market, we have been eagerly awaited by consumers around the world. The HMD team has the passion, talent and resources to bring a new generation of Nokia phones to consumers. I wish them all the best, and I also believe that millions of Nokia fans will be looking forward to their new products."

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