Wearables prefer low-power solutions. China's wearable market opportunities, a variety of wearable technology seminars or technical salons emerge in an endless stream, not only attracts first-line semiconductor factories such as Broadcom, Texas Instruments, Freescale, Atmel and other major semiconductor solutions such as MCU and wireless communication technologies. China's well-known communications equipment manufacturers and mobile phone manufacturers have flocked to wearable, such as Huawei, ZTE, and Coolpad. This year, they also rushed to launch smart bracelets and smart watches to attack, and strive to wear medical, sports, and health-wearing equipment. And the big market in the rise has a share, and it has won the favor of consumers with the characteristics of lower power consumption and higher cost performance.
Jerry, director of business development for the GPS division of Broadcom Mobile and Wireless Group, believes that low-power wireless solutions are key to enabling wearable device manufacturers to help differentiated wearables or channel vendors create differentiated advantages. The GNSS SoC chip BCM4771 is specifically tailored for wearable devices and can be creatively differentiated.
At the new technology conference held in the same period of CITE2014, Jerry, director of business development of the GPS division of Broadcom Mobile and Wireless Group, introduced several advantages of this innovative solution:
1. Provide more accurate measurement data (such as speed and distance) for growing fitness and wearable device applications to more accurately track and manage user health, helping to improve user experience and satisfaction;
2. Reduced power consumption by 75% compared to existing Global Navigation Satellite System (GNSS) solutions through chip architecture innovations and multiple power-saving technologies to meet the extended battery life requirements of the wearables market;
3. Integrated on-chip sensor hub (Sensor Hub), can integrate multiple sensor input data, run on-chip algorithms to detect usage scenarios, and can add GNSS and multiple sensors to the total bill of materials of wearable devices Cost (BOM) costs are lower and complexity is reduced.
The GNSS SoC chip BCM4771 addresses three innovations in wearable applications.
In addition to pursuing low-cost advantages and competing with competitors, China's wearable manufacturers are bound to begin to pursue differentiated product specifications. In view of this, in addition to the mainstream Bluetooth, WiFi and GPS solutions, Broadcom is creatively launching the GNSS SoC chip BCM4771 for this year's CITE for wearable applications, thereby increasing the willingness of OEMs and ODMs to adopt. .
Jerry pointed out that power saving has become a very important technical appeal in wearable devices, and Broadcom has played a leading role. From 2014 to 2018, the wearable market will explode in Europe and the United States, especially in the Chinese market. Among them, sports, health, medical monitoring and clothing applications will take the lead in the market.
According to relevant market research data, about half of future wearable devices will be equipped with global satellite positioning functions, including sports, fitness and health care equipment, with broad market prospects. For location tracker wearable applications such as health bracelets, business models are built around data, because the accuracy of the data determines the user experience and brand loyalty, so the quality of software algorithms and data collection and analysis tools is One of the most important factors in achieving product differentiation.
The sensor hub included in the BCM4771 can integrate sensor input data, run on-chip algorithms to detect usage scenarios, accurately calculate the speed and distance of user movement, and continuously monitor user activity levels and historical locations. Improve measurement accuracy and is ideal for applications with fitness trackers.
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