Are you making a high price? OLED TV still can't be happy

On October 20, 2017, as we all know, the lip-speaking war on display technology can be said to be an enduring topic in the panel field. The contest between the OLED camp and the LCD camp has also become the norm in the mobile phone and color TV industry. People are more surprised that the OLED camp in the mobile phone field is gradually making efforts, especially with the addition of Apple this year, OLED is the next generation of display technology predictions, it does not seem groundless; but in the color TV industry, OLED performance can be described as warm to the same old , tepid market performance, difficult to see a substantial increase in market share, all signs show that OLED TV is still difficult to assume responsibility.


Why is this? The OLED display technology that has become so popular in the mobile phone field has become such an appearance in the TV field. This is indeed worth pondering.

In response, the market research institute IHS pointed out that the cost of OLED panels for mobile phones has been gradually reduced and is currently close to the price of LCD panels. However, the production cost of OLEDs for TVs is still difficult to change. This has also led to OLED TV prices “unfriendly”. The status quo also does not make people happy to pick their hands.

From the perspective of market performance, it's not easy to get people to say "love you." In a word, small and medium-sized OLEDs have grown strong, but large-size OLEDs are still in the market introduction period. Looking at the current panel area, whether it is a relatively low yield rate or the status quo of industries that require large-scale investment, all have decided The size of the OLED is above and below.

Taking a 55-inch ultra-high resolution OLED screen as an example, its manufacturing cost is estimated to be 2.5 times higher than the cost of the same-size LCD. This means that although people do not deny that OLED TVs have higher definition, brighter colors, and greater contrast, the high selling price is always a “stumbling block” for OLED TVs to go to the market.

Have to say, high-quality OLED screen TV is still not you want to buy will be able to buy.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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